GroundTruth is an advertising platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising.
Learn more at groundtruth.com
GroundTruth is part of ZeroToOne.AI
Rating Reviews
Rating is calculated based on
2
reviews and is evolving.
Pros: I've really enjoyed my time here as a Software Engineer. The team culture is incredibly supportive, and my colleagues are always willing to help out. It's a great place to grow your skills, especially in web development and cloud technologies. I appreciate the emphasis on collaboration and continuous learning. The hybrid work model also gives me a good balance, making this a stable environment.
Cons: While the career growth opportunities are there, the promotion process can feel a bit slow sometimes, especially for more senior roles in the tech industry. Also, some internal approval processes could be streamlined. We occasionally have busy periods with tight deadlines, which can impact work-life balance briefly. It's not a deal-breaker, but it's something to note for future improvements.
Advice to Management: Consider evaluating and potentially streamlining the promotion path and internal approval workflows to make career progression clearer and more efficient for employees. Investing in more tools to manage busy periods could also help.
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Pros: I've gained solid experience as an Account Manager in the ad tech industry, especially with location intelligence campaigns. The work is steady, and there are some decent clients to learn from. Our hybrid work model is pretty flexible too.
Cons: Career growth for ad tech sales roles at GroundTruth isn't super clear. It feels like you hit a ceiling pretty fast, and internal promotions are infrequent. There aren't many structured programs for advancement.
Advice to Management: Create more transparent pathways for Account Managers to move into senior roles or other departments. Invest in training for future leadership positions.
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What is the day-to-day working culture like at GroundTruth, especially concerning collaboration between different teams like sales and engineering?
GroundTruth fosters a collaborative environment where cross-functional teams, including sales and engineering, regularly interact. This helps ensure alignment on product development and client needs, contributing to a dynamic atmosphere for its employees in the adtech industry.
What is the typical work culture like at GroundTruth, especially for marketing roles in New York City?
GroundTruth fosters a collaborative and fast-paced work environment, typical of many adtech companies. The culture encourages innovation and data-driven decision-making, with teams often working across departments to achieve campaign goals for clients in the competitive NYC market.
What is GroundTruth's policy on remote work for their advertising technology roles, especially for those in the New York City area?
GroundTruth offers a hybrid work model for many of its roles, including those in ad tech in NYC. Employees typically come into the office a few days a week, with flexibility for remote work on other days. This approach balances in-person collaboration with the benefits of remote flexibility.
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