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Company Summary

  • Frida Frida
  • https://frida.com/
  • Retail / Merchandise
  • 51-100 employees
  • Miami, Florida, United States of America

Company Overviews

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 7 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

Rating Reviews

Rating is calculated based on 3 reviews and is evolving.

Featured Reviews

Product Development Associate
3.9
24 August 2026
Great Culture and Solid Flexibility for Consumer Goods Professionals
Pros: The work flexibility, especially the hybrid model in Miami, FL, is excellent for consumer goods professionals. The Product Development Associate team is supportive, fostering strong teamwork. Great learning opportunities in the baby products industry.
Cons: Workload can be intense during baby product launches. Career progression for a Product Development Associate sometimes feels less structured. Approval processes could also be more streamlined for this consumer goods company.
Advice to Management: Keep the great work flexibility and positive culture. Focus on making career growth paths clearer and streamlining internal approval processes. This will help Product Development Associates navigate workload peaks effectively.
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Marketing Specialist
3.0
7 December 2025
Decent Pay, but Benefits Need Work Here
Pros: The base salary for a Marketing Specialist is pretty decent, especially working remote. I've seen worse compensation packages in the baby products industry. The 401k match is a solid perk, which is good.
Cons: Health insurance premiums are pretty high, even for individual plans. There's not much room for bonus pay or annual raises here. They could offer better wellness benefits or a stronger WFH stipend.
Advice to Management: Look into improving the health benefits package and offering clearer paths for salary advancement. More perks for remote employees would also be a plus.
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Product Development Associate
3.0
27 December 2025
Culture is okay, but can be tough sometimes
Pros: The team is super collaborative, especially within Product Development. We often bounced ideas off each other for new baby products, which was fun. There's a solid mission here, everyone genuinely wants to help parents. In the Miami, FL office, people are pretty friendly.
Cons: The culture can get pretty intense during crunch times. It's a startup vibe even though it's growing, so work-life balance isn't always there for Product Development Associate roles. Sometimes there's a lack of clear communication from leadership, which trickles down and causes stress.
Advice to Management: Focus on clearer communication strategies, especially for new product launches. Try to protect teams from burnout during peak periods; it'll boost morale and company culture in the long run.
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Common Questions About Frida

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