What does a Senior Manager, GTM & Commercialization, Visa Direct Asia Pacific does:
Product Commercialization is responsible for owning the end‑to‑end commercialization lifecycle of Visa Direct capabilities — from shaping early product propositions and go‑to‑market strategy, through launch execution, to initial scale.
The role acts as the single accountable orchestrator across Product, Sales, Technology, Network, Risk, Legal, Operations, Pricing, and Marketing to ensure new and enhanced capabilities are translated into market‑ready, commercially viable solutions with strong product‑market fit. This includes defining target use cases and segments, building GTM plans, managing client pipelines, and program‑managing cross‑functional execution through pilot, limited, and general availability.
Product Commercialization also plays a critical role upstream of build, partnering with Product teams to shape propositions by grounding decisions in client needs, market insights, and commercial viability, and feeding structured inputs into product roadmaps and prioritization. Downstream, the role owns launch readiness and early adoption, including sales enablement, client onboarding, feedback loops, and performance tracking to drive successful adoption and growth.
Overall, Product Commercialization sits at the intersection of strategy, execution, and revenue, ensuring that Visa Direct innovations are not only built, but successfully launched, adopted, and scaled in market.
This role reports into the Regional Head of GTM & Commercialization, AP, and owns end‑to‑end product commercialization across the region—shaping opportunities, defining use cases, and orchestrating cross‑functional execution to bring Visa Direct capabilities successfully to market.
This is a fast‑paced, highly cross‑functional environment, suited to a self‑starter who thrives in ambiguity, brings strong commercial judgment, and combines product thinking with execution rigor to drive adoption and growth of new payment capabilities in market.
Responsibilities
Product Discovery & Opportunity Shaping: Own early‑stage and ongoing product discovery to ensure Visa Direct capabilities are grounded in clear market needs and commercial value. This includes identifying and sizing value pools, defining problem statements, target use cases, and success metrics, and translating client, market, and performance insights into structured inputs for product strategy, prioritization, and planning cycles (e.g., AOP submissions). Own the client feedback loop across pilots and live deployments to continuously refine propositions and inform product roadmaps.
Commercialization Approach / Client Pipeline: Develop and own the commercialization approach for a set of Visa Direct product capabilities, including defining target markets, use cases, and segments. Own the end‑to‑end commercialization pipeline across Pilot, Limited, and General Availability, ensuring appropriate client sequencing, readiness, and alignment with ecosystem and network dependencies.
GTM Execution & Coordination: Lead go‑to‑market execution to ensure strong solution‑market fit, including value proposition, positioning, narrative, pricing/commercials, and known constraints. Bring deep market and regional insights (TAM, SAM, SOM), articulate client pain points and problem statements, and identify and size business opportunities. Develop business cases, prioritization frameworks, roadmaps, and timelines, with clear ownership of assigned product, segment, or use‑case commercialization outcomes.
Internal & External Enablement: Enable Sales, Account Management, and Solutioning teams through clear narratives, GTM assets, and commercialization guidance. Support pilot sales engagements, ensure alignment with product marketing and communications.
Cross‑Functional Orchestration & Execution: For Assigned Visa Direct Products capabilities - Act as the single accountable commercialization lead coordinating across Product, Network, Technology, Risk, Legal, Operations, Pricing, and Marketing. Ensure ecosystem and network readiness for market launches, manage interdependence across functions, and drive disciplined execution across commercialization workstreams.
Why this is important to Visa
As we continuously roll out money movement products and solutions in an extremely dynamic marketplace, speed and quality of delivery will be principal determinants of success. Foundational changes in our approach to delivery by bringing dedicated focus and a strong execution bias are needed to drive commercial success of new products. The Product commercialization team will be at the center of this transformation and will provide the stewardship, tools, and processes to make it a reality.
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
