1. Client Management
• Establish a good relationship with clients, obtaining feedback from clients from time to
time, resulting in overall clients' satisfaction; little or no clients' complaints on major issues.
• Responsive to clients' requests in an accurate/ appropriate manner.
• Update the clients on new packages, competitive alerts, new media opportunities and
follow-through on campaigns.
• Communicate to the team on clients' special requests (e.g. special, ad hoc report).
2. Business Partner Management
• Develop good relationships with business partners (e.g. creative, media owners), hence
the ability to obtain updated information (e.g. formats, guidelines, packages, deadlines)
that contributes to the work objectives, value-add to clients or a smooth campaign
placement.
• Ensure clear documentation on all communications with business partners.
• Ensure terms and conditions in media owner contracts are approved by supervisor.
3. Research & Media Applications Proficiency
• Perform basic and advanced functions of planning/booking systems, both syndicated and
proprietary, thus completing each transaction/ placement successfully.
• Generate reports (e.g. by medium, pre-and-post-buy, syndicated and proprietary reports.)
• Apply agency's planning approach.
4. Financial
• Accurate and timely input into billing system.
• Assist to update and follow-through all changes to media placement.
• Adhere to media planning process.
• Reconcile media payment variances
5. Industry Knowledge (Consumer, Business or Brand Insights)
• Understanding of media scene & developments – online & offline media
• Basic awareness of brand and product categories, and the competitive framework, thus able to carry out basic online & offline media planning assignments.
• Conduct basic analysis of targets involvement with the various media.
6. Investment Management
• Optimize/adhere to budget constraints in clients'/schedule brief.
7. Corporate Responsibility
• Demonstrate appropriate behaviours to uphold the company's image, reputation, and credentials.
