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ABOUT US:PolicyStreet is a leading InsurTech group, specialising in innovative digital insurance solutions for businesses and consumers in Southeast A.....

ABOUT US:

PolicyStreet is a leading InsurTech group, specialising in innovative digital insurance solutions for businesses and consumers in Southeast Asia and Australia. With a network of over 40 providers, we offer a comprehensive range of products, including embedded insurance, customised employee benefits, financial advisory, and digital solutions – making insurance straightforward, for everyone. Through our regional group of companies, we serve more than 5 million customers with over US$ 4 billion in sum insured.

WHAT YOU’LL DO

Devise actionable marketing strategies from findings on customer insights and their behaviour.
Bring the consumer perspective to marketing decision making by executing market analysis and research to provide insights and recommendations.
Partner with cross-functional teams consisting of marketing, operations, and product and technology to drive acquisition.
Identify the “why” and prioritise the “what” in order to drive impact.
Manage and measure effectiveness of digital marketing channels.
Oversee all the company's social media accounts.
Track, measure, and report relevant metrics. This involves a good understanding of Google Analytics and CRM systems.
Conduct research on competitors and provide suggestions for improvements.

WHAT WE EXPECT OF YOU:

Bachelor’s degree in Marketing, Communications, Business Administration, or related field is preferred.
At least 4 years of relevant experience, preferably in FMCG, User Research agencies, Marketing agencies, and e-Commerce industries.
Has experience in user research - using customer insights and data for decision making.
Familiar with putting together data from multiple sources to tell a story.
Good in copywriting, fluent in English and Bahasa Malaysia (Mandarin is a plus).
Strong writing and verbal communication skills.
Good understanding of SEM and Social Media Marketing.
Results-driven with a keen analytical ability to turn insights into action.
Highly motivated with a sense of urgency and willingness to adjust in a fast-paced, team environment.
Ability to multitask, prioritise, and problem solve with excellent time management skills.
Creative self-starter and quick learner with a can-do attitude.
Can work independently, is self-reliant, and self-motivated.

Quick Apply

Kaliber Asia

SEM/ Performance Marketing Manager

Full-time

Kuala Lumpur, Federal Territory of...

Sales / Marketing

2 weeks ago

WHO ARE WE?Kaliber is a performance marketing agency & consultancy composed of passionate digital marketers that offer thought leadership, world-c.....

WHO ARE WE?

Kaliber is a performance marketing agency & consultancy composed of passionate digital marketers that offer thought leadership, world-class strategy and execution for our fast-growth clients. We take major pride in learning & development for our team, sharing over $500M experience in digital advertising. Kaliber has a diverse portfolio of clients, a team of over 30 performance experts across 6 countries and a welcoming company culture.

ABOUT THE ROLE

The digital marketing performance manager holds the accountability of the overall account performance and budget utilization for a portfolio of clients and ensures that the team works cohesively in developing, maintaining and optimizing performance marketing channels. Additionally, the mid-tier position is responsible in producing reports and insights along with recommending growth strategies and tactics for internal and external stakeholders. This role requires a people leader with a strong strategic mindset, experience in project management, established communication skills, a deep understanding of digital marketing disciplines (paid and non-paid) and analytical mind.

RESPONSIBILITIES

Management and Growth (40%)

Frequently monitor performance dashboard and proactively maintain performance and budget pacing
Measure and report performance of all channels and campaigns, and assess against goals to internal and external stakeholders
Contribute to the development of media plans and successful performance marketing strategies
Maintain complete visibility on campaign opportunities and risks
Provide recommendation on tactical developments and optimisations
Hands on campaign executions when required
Remain constantly updated with company capabilities and service and upgrade knowledge on digital marketing solutions so as to effectively communicate all offerings to the client

Project Management (40%)

Lead and brief multiple projects relating to marketing campaigns and creative
Communicate internally and externally on project status
Ensuring and monitoring satisfactory quality of work
Manage and oversee the team’s workload and priorities
Control client delivery to prevent over-servicing
Delegate, supervise and apply quality control on executional tasks
Keep up to date with promotional campaigns and proactively manage the execution

Team Management and Development (20%)

Provide guidance, support, and encouragement to team members to enhance their performance and boost their motivation.
Coordinate and/or request trainings for the team or team members
Flag team shortcomings (capacity, capability and/or behaviour) to the management team and contribute in resolving team issues

Qualification and Experience

At least 3 years of experience in client servicing and team lead capacity working in a Digital Marketing Agency
At least 1 year of managing multiple marketing projects
Bachelor’s degree or equivalent experience

Technical and Soft Skills

Skilled proficiency in directly managing and strategizing for Google Ads and Facebook Ads as a minimum
Proficiency in the following is an advantage: Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite
Experience in using Project Management software (preferably ClickUp)
Excellent written and spoken interpersonal skills; with exceptional presentation skills
Possess leadership and people development skills

Personality Traits

Demonstrates Kaliber’s core values — transparent, communicative, people-centric, and possesses expertise in ones craft
Engages proactively within a team environment
Ability to use initiative and work without a high level of supervision
Ambition to understand the business and what drives performance
Excellent attention to detail
Ability to work in a fast-paced environment
Quality driven, consistently aims to uphold high standards
Maintains strict discretion and confidentiality
Ability to navigate matrixed relationships, manage numerous partners, and coordinate resources to deliver desired outcomes

Quick Apply

Informa Group Plc.

Assistant Digital Marketing Manager

Full-time

Kuala Lumpur

Sales / Marketing

2 weeks ago

Leading and executing digital marketing campaigns for specific events / products e.g. within a Informa Markets portfolioIM Malaysia would like to invi.....

Leading and executing digital marketing campaigns for specific events / products e.g. within a Informa Markets portfolio

IM Malaysia would like to invite suitable candidates to apply for the above position. In this role, the ideal candidate will possess well-rounded experience and skills in direct marketing, digital marketing and other form of promotion and communication for B2B Events

If you have a passion for digital marketing and events, IM Malaysia provides an opportunity to further develop your skills and careering emerging ASEAN markets

You will play an important role to:

Develop digital and performance marketing strategies and take lead to implement the marketing campaigns to promote the trade shows
Partner with sales, project, and marketing team to work out effective marketing campaigns to engage audiences, and undertake campaign planning and execution for multi-channel and cross device marketing by proposition to deliver campaign metrics
Translate marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals
Develop of new initiatives to engage with established and new audience segments, and support the growth of both existing and new brands in the event portfolio
Develop content strategy with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI
Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution
Leverage in depth audience understanding to better target/ personalise marketing content that resonate with audiences at the right time
Manage budgets for specific campaigns and optimises spend according to metrics
Support ongoing focus on analysis and data driven decision making to allow more efficient use of time and marketing spend to focus attention on results, experiences and performance