Upwave is the Brand Outcomes Measurement Platform.
We are the only company entirely focused on measuring and optimizing the Brand Outcomes driven by advertising. Brand campaign measurement is our only line of business (not a side hustle), and we have measured over one trillion ad impressions for 1,000+ advertisers.
Upwave brings science to top-of-funnel–measuring Brand Lift, validating Brand Reach, and surfacing Brand Optimization opportunities in one, dynamic platform. With cross-channel brand measurement for CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio and more, Upwave maximizes the effectiveness of brand spend.
Our customers are Fortune 500 brands, the largest global advertising agencies, and media publishers and platforms across the media landscape.
We are backed by leading investors (Y Combinator, Uncork Capital, Bloomberg Beta, PivotNorth, Ridge Ventures, Conductive Ventures, leading MarTech founders).
Rating Reviews
Rating is calculated based on
3
reviews and is evolving.
Pros: The biggest strength at Upwave is definitely the team-oriented culture. Everyone, from junior roles to leadership, is approachable and willing to help. As a Data Scientist, I've had many opportunities for career growth by tackling complex problems in marketing measurement. The work environment in San Francisco is dynamic, and I feel supported in my role.
Cons: Sometimes, during busy project cycles in the marketing analytics industry, the workload can get pretty heavy, impacting work-life balance temporarily. Also, cross-departmental communication could be slightly improved to streamline project handoffs and approvals, especially for new initiatives.
Advice to Management: Focus on better workload distribution and communication between departments during peak seasons to prevent burnout and ensure smoother project execution. Regular check-ins on project scope could help.
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Pros: The best part about Upwave is the flexibility it offers. As a marketing specialist, I appreciate the trust placed in us to manage our own schedules, especially with the hybrid work model. The team is innovative and supportive, and there are real opportunities to learn and grow within the martech space. Being in New York City also offers great networking potential.
Cons: While flexibility is high, sometimes communication across different teams can be a bit disjointed, which can lead to occasional misalignments on campaign goals. Professional development is available but could be more structured. Benefits are decent, but could perhaps be more competitive compared to larger players in the SaaS industry.
Advice to Management: Continue fostering cross-departmental communication and consider more structured professional development programs for employees to enhance skills and career paths within the company.
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Pros: The team I worked with at Upwave was fantastic – a real sense of camaraderie and shared purpose. As a Software Engineer, I appreciated the trust given to manage my own projects and the flexibility in remote work. It’s a fast-paced environment within the ad tech sector, which can be exciting for those who like to move quickly.
Cons: While the day-to-day work was engaging, I sometimes felt a lack of clear long-term vision from upper management. This occasionally led to shifting priorities or a feeling of working on tasks without full context. For career growth, more structured mentorship or development programs would be beneficial, especially for junior engineers.
Advice to Management: Consider more frequent, transparent communication about company strategy and long-term goals. Implementing clearer pathways for career development would also be highly valued by the engineering team.
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How long does it typically take to hear back after applying for a role at Upwave in the tech industry?
I applied for a marketing position at Upwave, a mid-sized tech company, and heard back about an initial screening within a week. The overall hiring process for this fast-paced environment was quite efficient.
What are the health benefits like at Upwave, a growing marketing tech company?
Upwave offers comprehensive health benefits, including medical, dental, and vision insurance, which have been great for me and my family as a software engineer here.
What is Upwave's policy on remote work for employees in the data analytics field?
Upwave offers a hybrid work model, allowing employees flexibility to work from home several days a week. This structure is designed to support work-life balance while maintaining collaboration for their data analytics roles.
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