Company Summary

Company Overviews

ZURU is on a quest to reimagine tomorrow from A to Z. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.

ZURU TOYS

ZURU Toys is one of the largest toy companies in the world, known for its innovation, creativity and disruption through automation.

Inspired by kids and imaginative play, ZURU Toys distributes to all major retailers in over 120 countries and has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, and Pets Alive™ and partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks.

ZURU EDGE

ZURU Edge is disrupting stale consumer goods categories and building new generation brands to better serve modern consumers.

Arguably the fastest-growing consumer goods company in the world today, ZURU Edge has a key focus on building tomorrow’s brands across five key verticals—Pet Care, Baby Care, Personal Care & Beauty, Home Care and Health & Wellness.

ZURU TECH

ZURU Tech is revolutionizing the way the world builds to bring greater flexibility, speed, affordability, quality and sustainability to the construction industry.

Ten years in the making, ZURU Tech has reinvented every aspect of the construction process, developing the world’s first BIM software that directly connects to fully automated production.

Get to know us a little better by checking out our company Instagram @lifeatzuru

Rating Reviews

Rating is calculated based on 11 reviews and is evolving.

Featured Reviews

Product Development Coordinator
4.0
24 August 2026
Great Place for Career Growth in Toy Industry
Pros: Fantastic opportunities for career growth in the fast-paced toy industry. I've learned so much about global consumer goods and product development. My team in Auckland is supportive, fostering a collaborative work environment. You get to own projects quickly, which is great for skill development.
Cons: Due to rapid global growth, inter-departmental communication can sometimes feel a bit siloed, especially across different time zones. The workload can be very demanding during peak product development cycles, which occasionally impacts personal time.
Advice to Management: Continue empowering employees with challenging projects to foster career growth. Investing in clearer global communication strategies and tools would streamline operations across various markets. Consider formalizing mentorship to support high-potential talent further.
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Marketing Coordinator
3.9
18 September 2026
Engaging work in consumer goods, with room for process clarity
Pros: It's a dynamic environment where you get to work on exciting global campaigns for popular toy brands. The team is passionate and often collaborative, especially within the marketing department. The exposure to product development and go-to-market strategies in the European market is invaluable for anyone looking to grow in the consumer goods sector. My role involved a good mix of creative and analytical tasks.
Cons: While the work is engaging, sometimes the rapid pace means that project priorities can shift suddenly, making it hard to plan. Communication on project scope and deadlines could be more streamlined to avoid confusion. There were moments where additional resources or clearer direction at the outset would have made tasks more efficient, particularly for remote or hybrid roles.
Advice to Management: Consider enhancing project management tools and communication protocols for clearer task delegation and expectation setting, especially for cross-functional teams.
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Senior Product Manager
3.7
28 May 2026
Supportive Leadership in a Dynamic Toy Industry Role
Pros: The leadership here is generally supportive and gives you room to take ownership, which is big for career growth. I've had great opportunities to develop new skills and tackle interesting challenges in toy development. The team environment is collaborative, and I genuinely enjoy working with my colleagues on innovative consumer products.
Cons: Being in the fast-paced toy industry means things can get pretty intense, especially around product launch cycles, leading to some busy periods. Sometimes the approval processes can feel a bit drawn out, which could be streamlined for better efficiency across different product lines.
Advice to Management: Continue fostering that open communication and look for ways to optimize existing processes, especially cross-departmental approvals. This would really help manage workload during peak seasons for our consumer product lines.
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Common Questions About ZURU

What's the interview process like for a marketing role at ZURU, and when can I expect to hear back about next steps?
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Does ZURU offer performance bonuses for entry-level roles in their toy manufacturing plants?
What's the typical salary range for a Marketing Manager at ZURU in their China offices?
What's the working culture like at ZURU, especially for roles in manufacturing and engineering?
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