Founded in 2012, Purplle is one of India’s leading omnichannel beauty destinations. A strong platform with 1000+ listed brands, 60,000+ products, and 7 million+ monthly active users. Purplle expanded in 2022 with 6000+ offline touchpoints and 8 exclusive stores. In addition to offering third-party brands, Purplle has successfully scaled its private D2C brands, FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae. Purplle has built a unique, highly personalized online and offline shopping experience for consumers by creating detailed user personas, enabling customers to test make-up, and recommending products based on personality, search keywords, and purchase behavior. In 2022, Purplle became India’s 102nd unicorn, backed by investors including Abu Dhabi Investment Authority (ADIA), Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures. With a 3,000+ strong team, Purplle is poised to be a leader in the burgeoning Indian beauty space.
Rating Reviews
Rating is calculated based on
27
reviews and is evolving.
Pros: The company culture at Purplle.com fosters a strong sense of teamwork and innovation. I've had great opportunities for professional development, and the leadership team is generally supportive. It's a vibrant atmosphere for anyone interested in the beauty e-commerce sector.
Cons: While generally good, there can be occasional periods of intense workload, especially during sales events, which can strain work-life balance. Some processes could be more streamlined, but improvements are ongoing.
Advice to Management: Continue fostering a supportive culture and providing clear growth paths. Enhancing cross-departmental communication further will boost efficiency.
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Pros: The work flexibility is fantastic for work-life balance. As a Marketing Associate, I appreciate the autonomy. The team in Kolkata is collaborative, offering good learning in the beauty tech e-commerce space. Supportive management.
Cons: Workload during peak sales is intense, challenging flexibility. Approval processes for creative campaigns can be slow, sometimes delaying key e-commerce initiatives. Needs quicker decision-making.
Advice to Management: Maintain the collaborative culture and excellent work flexibility. Streamline marketing campaign approval workflows for faster execution in e-commerce, especially during peak seasons, to boost agility.
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Pros: Excellent career growth for Data Analysts in e-commerce. I've learned a ton from diverse projects, significantly boosting my skills. The supportive Hyderabad team and leadership encourage continuous learning.
Cons: Workload can be intense during peak e-commerce sale periods, needing extra effort. Approval for new tools sometimes feels slow, potentially impacting project timelines for Data Analysts.
Advice to Management: To further boost efficiency, streamline approval workflows for new technologies, especially for data analytics. Also, better resource allocation during peak seasons helps maintain work-life balance.
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What's it like working in category management at Purplle, an e-commerce company?
My experience in category management at Purplle has been very hands-on, supporting a fast-paced e-commerce team focused on beauty products. It's a great place to learn about the online retail industry.
Does Purplle.com allow personal style in its dress code for employees in the beauty industry?
At Purplle.com, a growing e-commerce beauty company, personal expression is definitely encouraged within our flexible dress code, allowing our team to showcase their individual style while working in the beauty tech sector.
What's the typical dress code for everyday attire at Purplle.com, a growing e-commerce beauty company?
At Purplle, the dress code for daily work is quite relaxed and comfortable, focusing on smart casual wear, which makes working in their tech hubs or office spaces feel very approachable.
What is the performance review process like at Purplle.com for marketing roles?
At Purplle.com, a leading beauty e-commerce company in India, performance reviews are regular and focus on achieving team and individual goals for roles like Digital Marketing Manager.
What's it like working in the beauty e-commerce industry at a company like Purplle.com in Bangalore?
Working at Purplle.com in Bangalore has been a dynamic experience, offering great exposure to the fast-paced beauty tech sector and opportunities within this growing e-commerce company.
What are the assessment requirements for a Marketing role at Purplle.com, and what's the hiring process like for a growing e-commerce company in India?
For the Marketing role I applied to at Purplle.com, the hiring process involved a case study to assess my strategic thinking, followed by interviews focusing on my experience with digital marketing campaigns for online businesses in India. The entire assessment was designed to understand my fit within their fast-paced e-commerce environment.
What's the hiring process like at Purplle.com for tech roles?
I found the hiring process at this e-commerce beauty company to be quite streamlined. It involved a couple of technical interviews and a final HR discussion, which felt efficient for joining their growing team in India.
What is the typical salary range for a graphic designer at Purplle, a beauty e-commerce company in India?
Based on my experience as a graphic designer at Purplle, salaries can vary, but entry-level roles in this fast-growing beauty e-commerce startup typically range from ₹3.5 to ₹5 LPA.
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