Solid role in AdTech with room for process improvement
Working as an Account Executive in Beijing for Adjust, a mobile measurement and marketing analytics platform, offered valuable experience in the AdTech industry. The company provided a good understanding of the B2B sales cycle and exposure to global markets. While the core product is strong, navigating internal processes could sometimes be challenging.
The opportunity to work with a leading AdTech company like Adjust was fantastic. I gained a solid understanding of mobile marketing analytics and B2B sales strategies. The team I worked with in Beijing was generally supportive and knowledgeable, and I appreciated the exposure to international clients and colleagues. The company's product itself is robust and well-regarded in the industry, making it easier to pitch.
At times, internal communication and alignment between departments could be smoother. There were instances where process inefficiencies impacted productivity, particularly around approvals and resource allocation. While the pay was decent for the role, the benefits package felt a bit standard for a tech company in this sector.
Focus on streamlining inter-departmental workflows and enhancing communication channels to improve overall efficiency and employee experience.
MX