About This Job
SolarSquare
Location: Chennai, Tamil Nadu, India
Work Mode: On-site
Industry: Services for Renewable Energy
Job Description
Key Responsibilities
- BTL Strategy & Lead Generation
Identify, design, and pilot new BTL lead generation avenues (door-to-door, society activations, kiosks, partnerships, referrals, etc.)Build scalable playbooks for high-performing BTL activities and roll them out across citiesContinuously experiment and optimize BTL channels for quality and cost efficiency
- On-Ground Team Management
Lead and manage on-ground BTL Executives and BTL Managers across assigned citiesDrive daily productivity, discipline, and execution rigor on the groundEnsure adherence to SOPs, pitch quality, and customer engagement standards
- Funnel Ownership (End-to-End)
Own the entire BTL funnel: Lead Generation → Sales Meeting → Order Conversion.Work closely with sales teams to ensure smooth handoffs and fast movement across funnel stages.Identify and fix leakage points to improve conversion and turnaround times.
- Data, Analysis & Insights
Track daily, weekly, and monthly BTL performance metrics across cities.Perform basic to intermediate Excel-based analysis to identify trends, bottlenecks, and opportunitiesConvert data insights into actionable on-ground interventions.
- Program Management & Scaling
Act as the single point of ownership for BTL performance in assigned regions.Drive alignment between BTL, sales, and city leadership teams.Build systems, trackers, and review mechanisms to scale BTL as a predictable growth channel.
Skills & Competencies
Strong ownership mindset with comfort in ambiguityHands-on experience or strong inclination towards on-ground team managementSolid Excel skills (data crunching, basic analysis, funnel tracking)Ability to balance strategy and executionStrong communication and stakeholder management skills.Willingness to travel and work closely with field teams.
Candidates can apply MBA from tier 1 college.
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