Sett is a UA creative performance platform for mobile gaming.
We build agentic AI systems that analyze performance data, generate diverse playable and video ad concepts, deploy them to networks, and learn from the results. The full creative loop. Automated, and done better than humans only.
97% of ad creatives fail. The math is brutal, and every UA team knows it. The only way to consistently find winners is to explore more, faster, and smarter than anyone else.
Our system doesn't remix templates. It creates fundamentally different creative hypotheses, each one built from real performance signals. Studios go from guessing what works to knowing what to explore next. A system that creates fast, explores wide, and compounds what it learns.
Creative fatigue is the bottleneck killing UA performance. ROAS decays, production can't keep up, and the next winning ad could change the trajectory of an entire title. Sett exists to fight that loop.
Founded by people with a love for games and deep tech and AI expertise, pushing the limits of what AI technology can bring to mobile game studios.
Rating Reviews
Rating is calculated based on
3
reviews and is evolving.
Pros: Sett offers a dynamic environment perfect for those looking to make a mark in the proptech industry. The exposure to cutting-edge technology and the opportunity to work on challenging problems with talented colleagues are definite highlights. The culture encourages learning and initiative, which is great for career development.
Cons: While the pace is exciting, sometimes communication between departments could be more streamlined to avoid minor bottlenecks. Occasionally, project scope can shift rapidly, requiring quick adaptation, which might be challenging for some. Ensuring consistent documentation for evolving processes would also be beneficial.
Advice to Management: Consider implementing more structured cross-departmental syncs to enhance project flow and predictability. Continued investment in employee development programs would also be highly valued.
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Pros: The team at Sett is genuinely collaborative and smart. I've learned a lot and appreciate the willingness of colleagues to help each other out. The company culture encourages innovation and problem-solving, which makes coming to work feel rewarding. Being in the heart of Tel Aviv's tech scene is also a big draw.
Cons: While the leadership is generally supportive, communication on long-term strategic direction could be more consistent. Sometimes, project priorities can shift quite rapidly, which can be a bit challenging to navigate for individual contributors. More clarity on roadmaps would be beneficial.
Advice to Management: Continue fostering the strong team spirit and invest in clear, consistent communication about company vision and project roadmaps to help align everyone's efforts.
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Pros: Sett offers a fantastic environment for learning and professional development, especially within the Israeli tech scene. As a software engineer, I've had the chance to work on challenging projects that have genuinely advanced my skills. The team is supportive, and management is generally open to new ideas. The hybrid work model here is well-implemented, providing a good balance.
Cons: While growth is encouraged, the pathways aren't always clearly defined, sometimes leading to a bit of uncertainty about next steps in career progression. The pay and benefits package, while competitive for a startup, could be slightly more robust, especially considering the rising cost of living in Israel. Some operational processes could also be streamlined for better efficiency.
Advice to Management: Continue fostering clear career path development and consider enhancing the benefits package to remain highly competitive. More transparent communication on long-term vision is always appreciated by the team.
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Is Sett a good company for remote work in the tech industry?
Yes, Sett offers many work-from-home roles in the tech sector, which made it easy to find a fulfilling career path. I've really enjoyed the flexibility and support I've received since joining this mid-sized company.
How does Sett handle salary and compensation for employees in the tech industry, especially for junior software engineers in New York?
Sett offers competitive salaries, and I found their compensation for junior software engineers in New York to be in line with industry standards. They also provide clear information about salary ranges during the hiring process.
How does Sett handle salary payments for remote employees in the tech industry?
Sett's platform streamlines salary distribution for our tech roles, offering flexibility for remote team members. It ensures timely and accurate payments, which has been a game-changer for our distributed workforce.
What is Sett's policy on remote work for their software engineering roles in the US?
Sett offers a hybrid work model, allowing software engineers in the US to work from home a few days a week. This approach balances in-office collaboration with the flexibility of remote work, catering to employee needs while maintaining team cohesion.
What is the typical working culture like for a software engineer at Sett, especially regarding collaboration and team dynamics?
Sett fosters a collaborative working culture where software engineers often work in cross-functional teams. Expect a focus on open communication and shared problem-solving, which contributes to a productive environment for developing innovative fintech solutions.
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