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Company Summary

Company Overviews

At SERIAL, we're not just a retail and distribution company – we're trendsetters, tastemakers, and purveyors of the extraordinary. Based in the vibrant heart of Jakarta, Indonesia, SERIAL is your gateway to a world where style meets substance, where innovation intertwines seamlessly with everyday life.

As the exclusive sole distributor of coveted brands like Corkcicle, Owala, and Baggu in Indonesia, we bring you more than just products; we bring you experiences that redefine the way you live, work, and play.

But SERIAL is more than just a destination for exceptional products – it's a community of like-minded individuals united by a passion for innovation, sustainability, and style. From curated events and workshops to exclusive offers and collaborations, we're here to inspire and empower you to live your best life, one stylish innovation at a time.

Welcome to SERIAL – where lifestyle is elevated, and ordinary moments become extraordinary adventures.

Rating Reviews

Rating is calculated based on 5 reviews and is evolving.

Featured Reviews

Business Development Lead
4.0
30 July 2026
Great Flexibility for a BD Role in Tech
Pros: I've really enjoyed the level of work flexibility I get as a Business Development Lead here. It's a huge plus in the fast-paced Jakarta tech industry. Being able to manage my own schedule and work remotely when needed really helps with work-life balance and makes me more productive. The team collaboration is also strong; everyone's pretty supportive, and I've learned a ton about new market strategies and client acquisition in the startup space. The leadership team encourages taking initiative,
Cons: While the flexibility is amazing, sometimes the workload during peak sales periods can get intense, which is probably true for any Business Development role. I think clearer guidelines around internal career progression paths could be beneficial. It's not always obvious how to move up, even though there are plenty of learning opportunities. Sometimes approval processes for new initiatives can be a bit slow, but it's not a major impediment to getting work done.
Advice to Management: Continue to foster the strong work flexibility and collaborative culture. Consider formalizing internal career progression frameworks to give employees clearer paths for advancement, especially for roles like Business Development Lead. Streamlining approval processes for new initiatives could also enhance efficiency.
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Junior Data Analyst
3.9
22 May 2026
Great Place for Data Professionals, Solid Flexibility
Pros: Working here as a Junior Data Analyst has been a really positive experience. The team is super collaborative, and I've learned a ton about data analytics in the tech industry. They really stand by their work flexibility; the hybrid setup works great for me and helps with my work-life balance. It's a stable environment where colleagues are always ready to support each other.
Cons: While the overall support is good, sometimes the career growth path for a Junior Data Analyst can feel a bit slow, so you might need to actively seek out new challenges. Also, internal communication could use some improvement across different departments; information doesn't always flow as smoothly or quickly as it could which occasionally impacts project timelines.
Advice to Management: Focus on streamlining career progression paths for junior staff and enhancing cross-departmental communication to ensure smoother project execution and better alignment.
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Software Engineer
3.7
16 May 2026
Solid Growth & Supportive Tech Environment
Pros: I've really grown as a Software Engineer here. The team is collaborative, offering great learning opportunities and mentorship. It's fantastic for career development in the tech industry, allowing you to pick up new skills. The hybrid work schedule helps a lot with work-life balance.
Cons: Sometimes the promotion path feels a bit slow, so career progression isn't always super fast. There are also occasional periods where project deadlines can make things pretty hectic. Communication could be smoother between different departments.
Advice to Management: Focus on clarifying promotion criteria and streamlining inter-departmental communication to further enhance employee engagement and efficiency.
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Common Questions About Serial

How does Serial actually live its stated values, like innovation, in its day-to-day work?
What's the day-to-day like for a Category Manager at a large CPG company like Serial, especially regarding supplier relationships and data analysis?
What kind of health and wellness benefits does Serial offer its employees in the Chicago tech scene?
What is the day-to-day working culture like at Serial for a software engineer in their London office?
What is the day-to-day working culture like for a software engineer at Serial?
What is the typical work culture like for software engineers at Serial in the Netherlands?
What is the typical work-life balance like for software engineers at Serial, especially when working on new product launches?
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