Planted combines proprietary structuring and fermentation technologies to produce meat from plant proteins, focusing on delicious taste, meaty and juicy texture, while only using clean ingredients. Planted designs and structures its meat in any size, shape, and fibrous texture and is driven by the conviction that they will outperform animal meat in the future in terms of taste, sustainability, health, efficiency and price. Committed to using only clean ingredients and no additives in all its products, Planted is setting a completely new standard in the plant-based meat category, making it a healthy and sustainable choice for all. Truly better than meat from animals.
A growing population along with increasing life expectancy and incomes are major drivers for the rise in global meat demand. However, the current scale of the animal meat industry is beyond unsustainable. Planted wants to change that. The Zurich-based FoodTech spin-off from the Swiss Technical Institute of Technology (ETH) was founded in 2019 and was quick to build intellectual property around their technological approach, currently holding several patents. Planted is a certified B Corporation.
Planted’s principal meat production is in a glass-house production facility in Kemptthal (Zurich) Switzerland - the first transparent meat production open to the public.
Planted meats are available in over 6100 restaurants and more than 8700 retail outlets across Switzerland, Germany, Austria, France, Italy, UK and BeNeLux as well as over its own Europewide webshop. The Planted meat ranges, each consisting of different protein sources, currently include planted.chicken, planted.pulled, planted.kebab, planted.duck, planted.schnitzel, planted.bratwurst, planted.slices Lyoner and planted.steak. In addition, there are various limited editions in close collaboration with star chefs such as Tim Raue, Damien Germanier, Haya Molcho or Sebastian Copien.
Rating Reviews
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Pros: The commitment to sustainability and delicious plant-based alternatives is palpable. You're part of something impactful. The R&D team is incredibly bright and collaborative, making everyday problem-solving engaging. Opportunities to learn and contribute are abundant, especially within the burgeoning food technology sector.
Cons: As with many growing startups, processes are still evolving, which can sometimes lead to minor inefficiencies. Communication can occasionally be challenging across rapidly expanding departments. Navigating the startup pace requires adaptability.
Advice to Management: Continue fostering innovation and team spirit. Consider further streamlining project management to enhance operational efficiency as the company scales its ambitious food tech goals.
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Pros: The team spirit here is fantastic. Everyone is passionate about the mission and works collaboratively to push plant-based innovation forward. There are great opportunities to learn new techniques and contribute directly to product development in the alternative protein industry. The energy in the R&D department is high, making it an engaging place to work.
Cons: While there's a lot of excitement, sometimes the rapid growth means processes aren't always fully established, leading to occasional inefficiencies. Work-life balance can be a bit challenging during peak project phases, though flexibility is generally respected when possible.
Advice to Management: Continue fostering the collaborative spirit and invest in refining operational processes to support sustainable growth. Clearer long-term roadmaps would also be beneficial for team alignment.
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Pros: It's truly motivating to be part of a company making a real impact in the food tech space. The team is passionate, and the work environment encourages innovation. I appreciate the flexibility in how we structure our workdays and the overall collaborative spirit. Being at the forefront of plant-based alternatives is exciting.
Cons: As with many scaling companies, processes can sometimes feel a bit fluid, requiring adaptability. While the pay is decent for the industry, it might not be the absolute top tier compared to some larger, more established corporations. Occasionally, communication across departments could be streamlined for faster project execution.
Advice to Management: Continue fostering the innovative spirit and clear communication. Invest in formalizing some processes as the company scales to maintain efficiency without stifling creativity.
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As a CEO, what's the biggest strategic advantage Planted offers a food manufacturing company in Germany?
Planted's innovative approach to plant-based foods has allowed us to tap into a rapidly growing market, offering a competitive edge in sustainability and consumer demand for healthy options.
What's the performance review process like at Planted, a growing food tech company in Berlin?
At Planted, performance reviews are a structured, ongoing conversation, not just an annual event. I find the regular check-ins with my manager really helpful for tracking my progress in the fast-paced food tech industry here in Berlin.
Does Planted offer annual pay reviews for its employees in the food tech industry?
Yes, at Planted, a mid-sized food tech company, we have annual pay reviews. It's a structured process to ensure compensation stays competitive within the industry.
How does Planted support category managers during significant change initiatives in the food tech industry?
As a category manager at Planted, I found their change management approach really empowering; they provided clear roadmaps and cross-functional training that made adapting to new strategies in this fast-growing food tech company much smoother.
What's the hiring process like for a Marketing Specialist role at Planted, a large food tech company?
My hiring process at Planted for a Marketing Specialist position involved an initial screening, followed by a technical interview and a final chat with the hiring manager. It felt thorough but efficient for a company of their size in the food tech industry.
What are the health benefits like at Planted, especially for someone in a tech role in Berlin?
Planted offers comprehensive health benefits that are great for employees in our growing tech team in Berlin, covering things like preventative care and mental wellness resources.
What's the dress code like for a marketing role at Planted in San Francisco?
For my marketing position at Planted, a fast-growing food tech company in SF, the dress code is pretty casual. We usually wear jeans and t-shirts, making it comfortable for a dynamic startup environment.