woom is an international manufacturer of bikes for children and teenagers with its headquarters in Klosterneuburg, outside of Vienna. The company was founded in 2013 by Christian Bezdeka and Marcus Ihlenfeld in a garage in Vienna. After a long and fruitless search for the perfect bike for their children, the two bike-loving fathers decided to take matters into their own hands and design a bike themselves: zooming in on a low weight, timeless designs, high-quality components, and child-specific geometry. In just a few years woom went from little-known brand to market leader, with woom bikes now being sold in 30 countries around the world, including Austria, Germany and Switzerland, the US and Asia. Every third children's bicycle purchased new in Austria is a woom bike. In 2021 the 500,000th woom bike rolled off the production line.
Beyond the woom GO lineup, the fleet includes the woom WOW for the littlest riders, the woom EXPLORE for all-round adventures, and our specialized OFF (carbon fork) and OFF AIR (suspension) mountain bikes. For a powered boost, the woom UP e-MTB delivers a natural-feeling drive system. There are numerous pieces of woom equipment and accessories that make cycling even more enjoyable. Over the years, woom has received multiple prestigious design awards for its bikes and other products. In 2020, woom sold almost 230,000 bikes despite all the supply chain shortages caused by the COVID-19 pandemic. The number of bikes sold was up by over 60% compared to 2019. In the autumn of 2020, woom took on investors for the first time ever, with venture capital group Bregal and Runtastic founder Florian Gschwandtner amongst those being welcomed on board. Since 2021, the final assembly of woom ORIGINAL bikes for the European market is carried out at a SPRICK CYCLE factory in Poland. As of May 2022, woom employs more than 200 staff members in Austria and 60+ in the USA, and the team is expected to grow to around 300 employees by early 2023.
Rating Reviews
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Pros: The team here is fantastic, very collaborative and supportive. It's a great environment for learning and development, especially if you're interested in the e-mobility sector. The hybrid work setup in Vienna really helps with work-life balance, allowing for flexible hours when needed. The product itself is innovative and has a strong market presence.
Cons: While career growth is decent, opportunities for advancement can sometimes feel limited by team structure. Pay and benefits are competitive but not outstanding compared to larger tech firms. There's room for improvement in streamlining some internal processes to boost efficiency.
Advice to Management: Continue investing in employee development programs and clear career paths. Enhance communication channels between different departments to ensure smoother project execution.
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Pros: The best part of my time at woom was definitely the people. My immediate team was incredibly supportive and always willing to help out, fostering a real sense of camaraderie. I learned a lot about the bicycle manufacturing and retail sector. The company culture is generally positive and focused on its mission.
Cons: While day-to-day management was good, there were times when strategic decisions from higher leadership felt a bit disconnected from ground-level operations. Sometimes, the reasoning behind major shifts wasn't fully communicated, which could lead to confusion. More transparency on long-term goals would be beneficial for everyone.
Advice to Management: Focus on improving top-down communication regarding strategic initiatives. Ensure that the 'why' behind major decisions is clearly articulated to all levels to foster better understanding and alignment across the organization. Consider more frequent all-hands meetings or Q&A sessions with senior leaders.
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What is the interview process like at woom, a bicycle manufacturer in Austria?
My interview experience at woom involved a collaborative discussion about my skills and how they'd fit within their innovative team, which felt very aligned with their company culture.
How does the salary compare for software engineers at Woom in Berlin?
For software engineering roles in Berlin, Woom typically offers competitive salaries that align with industry standards, though specific figures can vary based on experience and project scope.
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