Licious began in 2015 when Abhay Hanjura and Vivek Gupta set out to transform a $55Bn category that was largely unbranded, inconsistent, and untouched by modern food standards. Their vision was simple - bring honesty, hygiene, and joy to meat and seafood buying in India. What followed was a category-defining shift powered by India’s only fully integrated 0–4°C cold chain, global FSSC 22000 certification, backward integration through bio-secure poultry farms, and rigorous control over freshwater fish and seafood.
With five state-of-the-art processing centres and an annual capacity of 36,000 tonnes, Licious now serves India’s top metros - Bengaluru, NCR, Mumbai, Hyderabad, Pune, Chennai and Kolkata - through a strong online presence, expanding retail stores, and fast-growing quick commerce partnerships, including 30-minute delivery across major urban clusters. Over the years, the brand has reached 4.5 million customers, earning unmatched trust, quality leadership and a loyal following in a category long defined by guesswork.
This unwavering focus on quality, innovation, and consumer obsession has made Licious India’s first D2C unicorn. Today, it stands as the country’s most loved, iconic D2C meat brand - elevating everyday meals, setting new benchmarks for safety and freshness, and building an ecosystem where farmers, meat technicians, supply partners and delivery heroes thrive alongside millions of delighted home cooks.
Rating Reviews
Rating is calculated based on
12
reviews and is evolving.
Pros: The company offers significant opportunities for career growth, especially in operations. I learned a lot about supply chain management and e-commerce logistics. The team environment is generally supportive, and you get to work on real projects with visible results.
Cons: While the learning curve is steep, work-life balance can be challenging at times, with occasional long hours required, especially during peak periods. Some processes could be more streamlined to improve efficiency. The compensation is fair for the industry but could see some improvements.
Advice to Management: Continue investing in process optimization and perhaps explore flexible work options where feasible. Recognizing employee efforts during busy periods would also be highly appreciated.
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Pros: Great learning opportunities in the fast-growing food tech industry. The team is supportive, and you really feel like you're part of building something. There's a vibrant company culture that encourages collaboration, and you get exposure to various aspects of e-commerce operations.
Cons: Work-life balance can sometimes be challenging, especially during peak seasons or project launches. Communication between departments could occasionally be more streamlined to avoid bottlenecks in operations. The pace is very demanding.
Advice to Management: Continue fostering the collaborative spirit and invest more in clear cross-departmental communication to enhance operational efficiency and employee experience.
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Pros: Leadership at Licious in Jaipur is very supportive. They foster employee development and acknowledge hard work in the competitive food tech industry. As an Operations Team Lead, I appreciate their clear guidance and empowering management, making operations efficient.
Cons: Leadership is strong, but clearer communication about company-wide changes helps Jaipur operations. Minor confusion during peak delivery demand. Streamlining approval processes boosts efficiency.
Advice to Management: Invest in leadership development and clear communication. Regular Q&A for locations like Jaipur helps. Empowering local teams more boosts efficiency and morale in our food tech.
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What are the growth opportunities for a Category Manager at Licious in India?
As a Category Manager at Licious, I've seen firsthand how the company fosters growth, especially within its expanding online grocery sector in major Indian cities; there are clear paths for career advancement and skill development in this fast-paced e-commerce environment.
What's the typical salary range and review process like at Licious for a tech role in Bangalore?
In my experience as a software engineer at Licious in Bangalore, annual pay reviews are standard, with increases usually tied to performance and company growth, generally aligning with industry benchmarks for mid-sized tech companies.
What's it like working at Licious during a period of significant organizational change?
Navigating the shifts at Licious, especially during organizational changes, has been a dynamic experience; roles have evolved, and adapting to new strategies within the fast-paced Indian e-commerce sector requires continuous learning and flexibility for leadership roles.
What's it like working as a tech lead at Licious, a fast-growing food tech company?
As a tech lead at Licious, I've found it a dynamic environment; the scale of our operations in the Indian food industry means exciting challenges for engineering teams.
What's it like working in a tech role at Licious, a large e-commerce company in India?
As a software engineer at Licious, I've found the fast-paced environment of this growing Indian e-commerce business really stimulating, with opportunities to work on impactful projects.
What is the typical career progression for leadership roles at Licious, an online food company in India?
At Licious, a prominent player in India's fast-growing online food industry, I've seen leadership roles offer clear paths for growth, with opportunities to impact strategy and operations across various departments within the company.
What's the working culture like at Licious, especially for someone in a tech role in Bangalore?
The culture at Licious felt very collaborative and fast-paced, typical for a growing food-tech company. I found the tech team in Bangalore to be very supportive and focused on innovation.
What's the work environment like at Licious for tech roles in Bangalore?
The tech team at Licious, a growing e-commerce company in Bangalore, fosters a collaborative and fast-paced culture. I've found everyone is really focused on solving problems and innovating within the online grocery space.
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