Launched in 2015, by 2020 Prima had become the leader in Italy’s online motor insurance market, redesigning and digitalising the entire insurance value chain and building its proprietary technology platforms from the ground up, based on a cutting-edge stack and advanced data analytics capabilities.
Prima was backed by some of the world’s most prestigious financial institutions. Goldman Sachs and The Blackstone Group invested in 2018, in what was at the time the largest venture capital round ever raised in Italy. The Carlyle Group joined the shareholder base in 2022. All of these investors exited in November 2025, when Prima became part of the AXA Group.
In 2021, Prima launched its Home and Family product and began its journey to become a single point of reference for customers looking to purchase insurance products.
In 2022, Prima started its international expansion. Today, we have a team of over 100 professionals in London and more than 90 in Madrid, supporting growth in the UK and Spanish markets.
Pros: The biggest pro is the stability and consistent workload, which is great for job security in the tech sector. My team was always collaborative and willing to help each other out. The hybrid working setup was genuinely effective, making it easy to manage personal commitments. They also offer decent training opportunities for skill development.
Cons: The pace can be a bit slow compared to startups, and sometimes decision-making processes feel a little bureaucratic. While pay is competitive, it doesn't always feel like there's a clear path for rapid salary progression within the same role. Some older systems could use an update.
Advice to Management: Consider streamlining some approval processes to increase agility. Keep investing in employee training, as it's highly valued.
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Pros: Prima offers strong career growth for Product Development Engineers in the food manufacturing sector. I've led innovative consumer goods projects, gaining valuable experience. Management supports professional development and training in Madrid, fostering career advancement within this private company.
Cons: Approval processes for new food product projects can be slow, especially during peak seasons. Streamlining inter-departmental communication would boost efficiency and accelerate launches, as current delays sometimes impact timelines for consumer goods.
Advice to Management: Optimize internal approval workflows to boost career growth and innovation. Enhancing cross-departmental communication helps Product Development Engineers collaborate seamlessly, bringing food products to market faster. Continue investing in training and development.
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Pros: Prima provides a stable job security, which is a big plus in the current economic climate. Working in the industrial manufacturing sector here means you get exposure to diverse projects. The company culture is generally respectful, and I appreciated the flexibility in scheduling my work hours when needed, contributing to a reasonable work-life balance.
Cons: While the job security and stability are good, the pay and benefits package feels a bit behind industry standards, especially for experienced roles. Career growth opportunities, while present, aren't always clearly defined, and sometimes it feels like you have to actively seek out advancement rather than having a structured path laid out.
Advice to Management: Consider reviewing the compensation structure to ensure it's competitive with the market, especially for key roles. More transparent career progression pathways would also be beneficial for employee motivation and retention.
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Does Prima foster a respectful workplace environment for its employees in the tech industry?
Absolutely, at Prima, a tech company of our size, respect is paramount. I've always felt valued and heard here, creating a truly collaborative atmosphere.
What's the dress code like for customer-facing roles at Prima, especially in their Chicago retail stores?
For customer-facing roles at Prima, like sales associates in their Chicago stores, the dress code is business casual. We usually wear smart trousers or skirts with blouses or button-down shirts, keeping it professional yet approachable for shoppers.
What's the interview process like at Prima, a mid-sized tech company in Austin?
My interview experience at Prima was quite thorough, involving initial screening, a technical assessment, and then interviews with the hiring manager and team members. It felt like they really wanted to understand my problem-solving skills and cultural fit within their Austin-based engineering teams.
Does Prima provide a stipend for home office equipment for remote workers?
Yes, Prima offers a home office equipment stipend for its remote employees, which really helped me set up my ideal work-from-home space for my customer service role.
Does Prima create a welcoming environment for employees in their UK offices?
At Prima's London office, I've found their focus on inclusion is strong, with employee resource groups and open communication fostering a real sense of belonging for everyone on the team.
What's the typical promotion timeline for an entry-level marketing role at Prima, a mid-sized tech company?
At Prima, I saw most entry-level marketing associates get promoted to a specialist role within 18-24 months, based on performance and project ownership.
Does Prima offer commuter benefits for employees in the tech industry in San Francisco?
Yes, Prima provides commuter benefits that can be really helpful for getting around San Francisco, especially working in the fast-paced tech sector here.
What is the panel interview process like at Prima, and what should I expect as an applicant for a software engineering role?
My panel interview at Prima for a software engineering position involved discussing my past projects and problem-solving approaches with several team members. It felt collaborative and focused on understanding my technical fit within their medium-sized tech company.
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