Total 2 Manager brand executive job vacancies in petaling jaya

About the job

The Shopping Centre Marketing function develops the overall meeting place concept, marketing and digital strategy direction for all shopping centres under Ikano Centres. The Head of Customer Experience & Digital leads the long-term Shopping Centre brand development with progressive brand positioning, distinctive brand marketing experiences, and continuously ensures a seamless and inspiring customer journey. A key focus is implementing best in class marketing and customer experience practices and also leading the way to future proof our entire portfolio with a clearly defined digital and innovation roadmap.

Your assignment

• Develop and lead long-term marketing and digital strategies for shopping centres, focusing on both B2C and B2B.
• Define frameworks for local strategy implementation in branding, marketing, CRM, sales promotions, and social media.
• Drive conversions in the brand funnel across all marketing campaigns and activations.
• Oversee ATL creative and media strategies across all centres.
• Manage key communications channels to create awareness for internal and external stakeholders.
• Develop PR and communications strategies for Ikano Centres and individual units.
• Lead customer journey strategy development and optimization efforts, including research methodology.
• Manage regional marketing budget and develop business plans in collaboration with centres.
• Support expansion efforts with brand strategy and marketing budget inputs for new centres.
• Drive collaboration with IKEA to maximize cross-sales and visitation.
• Recruit, build, and lead dedicated shopping centre marketing and digital teams.
• Review meeting place concept to ensure alignment with brand positioning and commercial development.
• Implement digital strategy roadmap, focusing on social media, CRM enhancements, and digital innovations.
• Drive development of user-friendly CRM with data analytics for personalized offers.
• Optimize online to offline experience and drive strategic partnerships for new revenue streams.

Key Responsibilities:

• Run regular cadences with the CDM Executives and Team Leads to guide and nurture the team’s growth.
• Manage team capacity and facilitate team allocation between accounts and Brand.
• Work hand in hand with the CDM Team Leads to develop and govern programs, and trainings, that deepen the team’s channel expertise and performance.
• Work closely with the Academy team to design, create and refresh training modules to form the knowledge base of platform seller tools, brand guidelines, internal processes, new business processes, industry developments, and best practices.
• Improve ways of working through templates for product creation, store banner uploading and seller tools management workflow as well brand/task allocation (including virtual workforce) to optimize processes and support consistent performance.
• Propose performance indicators and measurement tools to monitor Brand health and the quality of service provided.
• Conduct store checks and audits to ensure team members timely execution of store operations.
• Review and analyze channel promotions calendar, content & marketing data, and use your findings to improve strategies.
• Be ready to lend support and be hands on during campaigns and peak periods