Total 4 Marketing Executive job vacancies in The United States of America

Key Responsibilities & Tasks

• Generate demand and accelerate pipeline through effective planning and execution of marketing activities, programs and campaigns including the relevant use of account-based marketing data-driven marketing, inside marketing, digital marketing, events, and more. Enable sales by providing highest impact of all push and pull marketing channels. Look beyond return on investment of own activities and work across the entire marketing organization to assure optimal return on marketing investment for SAP.
• Strategy Execution - Understand how to translate business strategy and objectives into effective marketing execution tactics. Be fully trained to ensure brand, quality, consistency, and compliance and promote these aspects within all related demand generation and nurturing activities. Develop a sense of how to build a balanced set of marketing activities across all pipeline stages including acceleration and close activities as required.
• Demand Management - Understand the goals, objectives and processes involved in successful demand management. Facilitate collaboration with key sales and business stakeholders to increase impact of marketing. Seek to improve lead quality, secure higher conversion rates, and optimize related campaign processes for improved future execution.
• Data and Performance Management - Focus on execution and speed to market to independently document campaign execution and lead management activities in the system of record, including data segmentation tools, CRM, reports, dashboards and scorecards.
• Market Research/Analysis - In preparation for successful tactic execution, understand the market, competitive landscape and target audience, how to segment and adapt messages, and to optimize campaign tactics.
• Agency Management - In compliance with SAP procurement policies, identify, engage, and contract suitable (internal/external) agencies to manage respective projects, including related budget and cost.
• Field Enablement - In consistent alignment with sales and business stakeholders, understand the role of stakeholder management in the development of effective marketing tactics and assets. Brief and align with internal stakeholders in order to optimize leverage and impact of planned marketing activities.
• Customer Service and Relationship Management - In line with the marketing vision, maintain a high level of customer focus in order to create a valuable end-to-end customer experience throughout the entirety of marketing lifecycle. This includes a good understanding of how to service inquiries, resolve problems, respond to direct customer requests (especially in local markets or for events), and more.
• Channel & Ecosystem - Understand the importance of different routes to market in order to leverage channels and ecosystem to optimize impact and reach of respective marketing tactics. Consider how to expand the reach of campaigns as well as respective budget optimization through other revenues.

Experience & Language Requirements

• Minimum 5-8 years of marketing experience, with minimum 3-5 years in marketing execution > Working in a multi-national company preferred > Experience in/with sales > Experience in B2B or B2C marketing > Experience in the Tech industry is a bonus > Project management (small to medium-scaled projects) > Working in a team environment Education
• Bachelor's degree or equivalent required
• Fluent in English

About the Role

Given our unprecedented growth, we’re currently seeking a Sales Development Executive (SDE) to join our Sales Development team. The SDE will be responsible for prospecting to senior level decision makers to stimulate interest in the SuccessFactors Cloud based HXM/HR Software Applications.

Duties and Responsibilities:

• Partner with 3-6 SuccessFactors Account Executives to synch up on sales strategy, expectations, timing, pipeline generation, running sales plays, etc.
• Sell the benefits of the HCM, talent, and organizational performance solutions we provide to potential clients
• Tenaciously follow-through and prioritize client needs in relation to sales opportunities for the company
• Quantify and qualify target companies in relation to their need for our products and their ability to streamline human resource procedures
• Build credibility and a strong working relationship with decision makers who do not show an interest in our product line, but may need our solutions at some point in the future
• Be the “Friendly First Face” of SuccessFactors shown to any client unfamiliar with our company and the solutions we provide

OUTBOUND:

The purpose of this position is to extend SAP's HXM market coverage in each segment by generating new pipeline through:

• executing Targeted Outbound Campaigns via phone, chat and email
• accelerating pipeline and increasing conversion by executing programmatic recycled (discontinued / disqualified leads) and reconstituted nurturing (aged pipeline)
• For targeted outbound campaigns, leads will be qualified according to the BANTS methodology, and handed over to Sales Executive using standard global process
• Various aging leads and opportunities will be assigned to the SDE for nurturing with return to the Sales Executive for Closure

Campaign Execution & Lead Management:

• Assist in planning call and e-mail activities to generate Leads using the most efficient means, in collaboration with the Field Marketing, Solution Specialists, Sales Management
• Align with Sales colleagues for most effective territory planning and execution, covering all routes to market
• Generate and Qualify leads through proper means (cold calling, phone campaigns, email actions, etc.) as agreed with management
• Pass qualified leads to Sales resource for sales stage execution
• Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports

Opportunity and Lead Nurturing:

• Support follow up on aging/stagnant leads and help to identify opportunities to re-energize back into an active sales cycles
• Drive ongoing nurturing of opportunities expected to enter active sales cycles in 6-12 months out as agreed with management

Data entry in the Outreach/ CRM system:

• Document all the campaign execution and lead/opportunity management activities using the adequate systems correctly, work together with manager/expert as necessary

Training & Enablement:

• Participate in activities to enhance demand generation and product/solution skills
• Be active part of either classroom, e-learning, virtual classroom or mentor-lead activities
• Complete and qualify on all Level 1 enablement activities within 3 months and Level 2 activities in 12 months.

Skills and Experience:

• 1 to 3 years’ experience in Demand Generation or Inside Sales environment, preferably Telemarketing experience, specifically high-volume phone-centric work
• High volume activity working environments, involving phone and a CRM / contact management system
• Documented success in turning unqualified leads into sales revenue
• Articulate, friendly, optimistic, goal oriented and success driven
• Familiar with the working dynamics of a large corporate Human Resource department.
• Innate sense of what is important and what is not in the context of the sales cycle.
• Expert communication skills, verbal and written
• Superlative organization and time management skills
• Experience working within an enterprise software sales organization
• College degree
• As the incumbent will be working on Vietnam market, competency of the Vietnamese language is mandatory

Benefits

• Sales training boot camp at hire; continuous sales training

Given our unprecedented growth, we’re currently seeking a Sales Development Executive (SDE) to join our Sales Development team. The SDE will be responsible for prospecting to senior level decision makers to stimulate interest in the SuccessFactors Cloud based HXM/HR Software Applications.

Duties and Responsibilities:

• Partner with 3-6 SuccessFactors Account Executives to synch up on sales strategy, expectations, timing, pipeline generation, running sales plays, etc.
• Sell the benefits of the HCM, talent, and organizational performance solutions we provide to potential clients
• Tenaciously follow-through and prioritize client needs in relation to sales opportunities for the company
• Quantify and qualify target companies in relation to their need for our products and their ability to streamline human resource procedures
• Build credibility and a strong working relationship with decision makers who do not show an interest in our product line, but may need our solutions at some point in the future
• Be the “Friendly First Face” of SuccessFactors shown to any client unfamiliar with our company and the solutions we provide

OUTBOUND: The purpose of this position is to extend SAP's HXM market coverage in each segment by generating new pipeline through:

• executing Targeted Outbound Campaigns via phone, chat and email
• accelerating pipeline and increasing conversion by executing programmatic recycled (discontinued / disqualified leads) and reconstituted nurturing (aged pipeline)
• For targeted outbound campaigns, leads will be qualified according to the BANTS methodology, and handed over to Sales Executive using standard global process
• Various aging leads and opportunities will be assigned to the SDE for nurturing with return to the Sales Executive for Closure

Campaign Execution & Lead Management:

• Assist in planning call and e-mail activities to generate Leads using the most efficient means, in collaboration with the Field Marketing, Solution Specialists, Sales Management
• Align with Sales colleagues for most effective territory planning and execution, covering all routes to market
• Generate and Qualify leads through proper means (cold calling, phone campaigns, email actions, etc.) as agreed with management
• Pass qualified leads to Sales resource for sales stage execution
• Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports

Opportunity and Lead Nurturing:

• Support follow up on aging/stagnant leads and help to identify opportunities to re-energize back into an active sales cycles
• Drive ongoing nurturing of opportunities expected to enter active sales cycles in 6-12 months out as agreed with management

Data entry in the Outreach/ CRM system:

• Document all the campaign execution and lead/opportunity management activities using the adequate systems correctly, work together with manager/expert as necessary

Training & Enablement:

• Participate in activities to enhance demand generation and product/solution skills
• Be active part of either classroom, e-learning, virtual classroom or mentor-lead activities
• Complete and qualify on all Level 1 enablement activities within 3 months and Level 2 activities in 12 months.

Skills and Experience:

• 1 to 3 years’ experience in Demand Generation or Inside Sales environment, preferably Telemarketing experience, specifically high-volume phone-centric work
• High volume activity working environments, involving phone and a CRM / contact management system
• Documented success in turning unqualified leads into sales revenue
• Articulate, friendly, optimistic, goal oriented and success driven
• Familiar with the working dynamics of a large corporate Human Resource department.
• Innate sense of what is important and what is not in the context of the sales cycle.
• Expert communication skills, verbal and written
• Superlative organization and time management skills
• Experience working within an enterprise software sales organization
• College degree
• As the incumbent will be dealing with Indonesia market, proficiency in Bahasa Indonesia is mandatory

Benefits

• Sales training boot camp at hire; continuous sales training

Do you want to join a rapidly expanding global company and help to deliver the latest software solutions for the financial services industry?

As a Spin-off of SAP, a market leader in enterprise application software, SAP Fioneer draws on an impressive legacy of technology and an intimate knowledge of corporate and consumer requirements. This gives us a jump-start to take financial services to the next level with cutting-edge software solutions and platforms. We are supporting businesses in the financial services sector to become faster, more scalable and cost-efficient by incorporating digital business innovation, cloud computing and solutions for banking and insurance processes from start to finish.

SAP Fioneer is a worldwide company with branches in Germany, Austria, Switzerland, the UK, Canada, the US, Brazil, Mexico, Japan, Australia, India and Singapore, with representatives on the ground in Korea and Taiwan. Our fast growth, amazing team and streamlined organisation make SAP Fioneer an ideal place to boost your career!

The Role

We're looking for an all-round marketer with experience who will work with the sales and product teams to drive, and co-ordinate all forms of marketing across the entire product portfolio and across South-East Asia, India and Greater China. Reporting into the Head of Global Marketing & Comms (based out of Europe) you will leverage global marketing assets and resources, including digital marketing, product marketing, PR and design to deliver localised communications, campaigns, content and events. Depending on experience, you may also be given responsibility for global marketing strategy for a main line of business, e.g.: Insurance.

Responsibilities:

• All field marketing for SEA (Singapore, Malaysia, Indonesia, Philippines, Vietnam), India and Greater China (Taiwan, China, Hong Kong).
• Developing marketing plans for each market with the team based on objectives and targets (e.g.: demand generation, lead generation and pipeline) and budget.
• Stakeholder management and communications internally and externally for co-ordinated activity around campaigns, product launches and events.
• Management of local third-party agencies or resource as required (e.g.: for copywriting, design, event management).
• Contributing content ideas for digital distribution both local and global to help drive thought leadership, engagement and awareness.
• Monitoring competitive activity, product and client news and identifying PR opportunities in the region and managing PR activity assisted by global PR.
• Briefing central marketing resource (e.g.: product marketing, digital marketing, paid digital advertising, design and video, PR) in detail to execute campaigns, communications or collateral development and managing production.
• Creating and sending email campaigns and newsletters to clients and prospects including triggered campaigns/workflows using HubSpot (there will be time for onboarding/training).

Ideally, you bring:

• 5-10 years of marketing experience in a high-growth environment.
• Experience in B2B marketing - ideally with long, complex sales cycles.
• Experience in technology and/or financial services (banking or insurance).
• Excellent project management and organization skills.
• Experience in event and stakeholder management.
• A positive, can-do attitude with a willingness to adapt and learn new skills.
• Excellent communication and collaborative skills.
• Complete fluency in English.
• Ability to speak either Chinese (Mandarin or Cantonese), or Korean, or Japanese would be an advantage (but not mandatory).

You will have the opportunity to collaborate with some of the brightest minds in the industry on an incredibly ambitious project to shape the ever-evolving financial sector. This is an environment where you can have it all - the agility, enthusiasm and dynamism of a start-up, combined with the established expertise, solid market presence and extensive customer network of a more established organisation.

At SAP Fioneer, you will benefit from a flexible work environment that encourages creativity and encourages you to think outside the box, bring new ideas to the table, and challenge the status quo. You will become part of a diverse and global team that we are proud of and are constantly growing and reinventing. As an employee, you will have the chance to chart your own career path and take advantage of competitive compensation packages and progression opportunities based on merit.

Enough about us, let's talk about you!