Generative Engine Optimization Consultant

About Right Side Up

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: growth. Our 250+ clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, and Calm.

The Role

We are seeking Generative Engine Optimization (GEO) Experts to help strategize, execute, and optimize visibility across generative AI platforms such as ChatGPT, Gemini, Perplexity, and Claude. You’ll partner with innovative companies to develop content, data, and technical strategies that improve brand discoverability and influence within AI-driven search ecosystems. Contract projects typically range from 10–40 hours per week, depending on client needs and project scope.

Responsibilities

• Develop and implement GEO strategies that enhance brand presence and retrieval across generative AI platforms
• Conduct prompt analysis, content optimization, and data structuring to increase relevance in AI-generated responses
• Audit client web and content ecosystems for generative engine readiness and structured data quality
• Analyze AI response data and engagement metrics to identify patterns, insights, and areas for improvement
• Collaborate with SEO, content, analytics, and marketing teams to ensure consistency across organic and generative channels
• Stay ahead of emerging trends in generative AI, semantic search, and retrieval optimization

Requirements

• 3–5 years of experience in SEO, content strategy, or AI-driven marketing optimization
• Deep understanding of how large language models (LLMs) source, rank, and generate content
• Proven ability to use data-driven insights to improve visibility and engagement across digital ecosystems
• Familiarity with structured data markup (e.g., schema.org), vector databases, and generative content frameworks
• Strong analytical and communication skills with the ability to translate complex technical concepts into actionable strategies

Why Right Side Up

Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world. You’ll help define the future of visibility in the age of AI—pioneering a new frontier in digital growth.

Exciting opportunities are available now — apply today to join our network of experts!