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Job Description
Full Stack Marketer
Location: Boston, MA
Remote
Company: Dossier – a clinical competency management platform for U.S. hospitals and health systems.
What You'll Own
Be the answer: Run the website end-to-end (pages, landing pages, conversion, SEO/GEO). Make Dossier the answer for nurse executives and AI engines solving clinical competency.
Pipeline programs: Demand gen and ABM against named health-system accounts using a HubSpot marketing stack you build and own (lead scoring, lifecycle sequences, attribution).
AI workflows & scorecard: Build AI workflows to amplify a lean team; report marketing-sourced pipeline weekly.
Customer proof: Produce a steady pipeline of case studies, video, and social proof.
Category voice: Create pillar content (competency management, regulatory readiness, workforce economics) optimized for AI search, plus a LinkedIn executive-voice engine.
Brand in practice: Ensure materials are authentic and sticky, using strong design instinct and modern AI design tools.
U.S. events and webinars: Manage the event calendar, conference budgets, on-site execution, and repeatable webinar program with ROI measurement.
Requirements
You ship yourself – B2B SaaS operator who prioritizes by pipeline impact.
AI-native in practice: built AI marketing workflows (prompt libraries, content engines, measurement automations) beyond just using a chatbot.
Can make AI engines cite you – understand how brands surface via ChatGPT, Perplexity, Google AI Overviews; measure entity coverage and share of answers; proficient in SEO/GEO.
Turned customers into proof: conducted customer interviews, produced case studies and video, navigated enterprise approval processes.
Own a modern website and have design instinct: comfortable in Webflow, HubSpot CMS, WordPress, etc., using AI-powered design tools (Canva Magic Studio, Figma, Adobe Firefly, Gamma, Midjourney, Ideogram).
Senior communicator from a modern SaaS company: build category narrative, make complex value land. Healthcare/health-tech experience a plus but not required; strong operational SaaS marketer preferred.
Benefits
Flexible paid time off (no accruals, no caps, no forms)
Paid U.S. federal holidays
Medical, dental, and vision insurance
401(k) with company match
Wellness allowance
Gadget allowance
Company-provided home office equipment
Remote-first flexibility
Real learning culture with global subject-matter experts
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