Manager, Digital Programs

Organizational Overview

As a statewide, industry-led not-for-profit partnership, FloridaMakes strengthens and advances Florida’s manufacturing economy by fostering the development of a world-class manufacturing workforce, accelerating the deployment and use of state-of-the-market technology, and growing the value contribution and resilience of the state’s supply system to high-value, high-trade sectors, both domestically and internationally. In addition, FloridaMakes coordinates with strategic industry, academic, and government partners to increase the number and share of high-value, high-trade industries throughout the state.

FloridaMakes operates principally through a network of independent industry associations and academic institutions, as well as other economic development affiliates throughout the state, and is governed by a board that reflects that composition. As an independent, not-for-profit, FloridaMakes is primarily funded through a combination of competitively awarded government opportunities as well as by industry through fees-for-services.

FloridaMakes operates the state’s Manufacturing Extension Partnership under a cooperative agreement with the National Institute of Standards and Technology (NIST) and the Florida Advanced Technological Education Center (FLATE).

General Description

The Digital Programs Manager works closely with the Vice President of Manufacturing Intelligence & Programs to support the development, implementation, and execution of initiatives that strengthen FloridaMakes’ digital programming and content delivery capabilities. This role is responsible for managing and executing the FloridaMakes Webinar Series, video production, and other multimedia resources, with a focus on end-to-end production, including planning, recording, and post-production. The position serves as the primary lead for digital program delivery, supporting the capture and development of content featuring manufacturers, partners, and subject-matter experts, and plays a key role in advancing consistent, high-quality digital formats that support organizational initiatives.

Primary Responsibilities

Webinar Series Management & Execution

• Manage the FloridaMakes Webinar Series from end to end, including planning, scheduling, speaker coordination, live delivery, and post-production editing.
• Serve as the primary producer and point of contact for all webinar-related activities, ensuring a seamless and professional experience.
• Coordinate pre- and post-webinar activities, including content preparation, rehearsals, recording, and distribution of on-demand assets.
• Utilize FloridaMakes’ studio and digital tools to produce high-quality webinar experiences.
• Track performance and engagement metrics to continuously improve webinar effectiveness and audience reach.

Digital Program Development & Production

• Execute end-to-end production of digital programs and multimedia content, including webinars, video series, podcasts, and virtual events, across pre-production, recording, and post-production stages.
• Ensure consistent, high-quality execution of digital programs from concept through post-production.
• Coordinate production workflows, recording sessions, and digital assets to support efficient program delivery.
• Collaborate with the Marketing & Communications team to develop relevant and engaging program content.
• Create and curate video and multimedia content that highlights Florida manufacturing, program impact, and stakeholder stories.
• Support and produce interviews featuring manufacturers, partners, and subject-matter experts, leveraging studio capabilities as appropriate.

Engagement & Continuous Improvement

• Identify opportunities to enhance digital engagement and expand FloridaMakes’ reach through new and evolving formats.
• Work collaboratively with the Marketing & Communications team to align digital programming with broader organizational messaging and initiatives.
• Continuously improve production processes and digital media capabilities to elevate content quality and impact.
• Monitor audience engagement and feedback to refine content and improve overall program performance.

Training and Development

• Regularly participate in industry events and professional development opportunities to stay informed about industry trends, benchmarking practices, and emerging service opportunities within the MEP network and across the broader ecosystem of Florida and U.S. manufacturing.

The above items reflect the general duties and responsibilities necessary to describe the principal functions of the job, as identified, and shall not be considered an exhaustive list of job responsibilities which may be inherent in the job. Responsibilities are subject to change.

Location/Travel

This position will be based at the FloridaMakes headquarters office in Orlando, Florida. This position requires travel throughout the state of Florida and may entail overnight stays.

Work Environment

The employee uses computer and telephone equipment and will have extensive travel driving his/her vehicle. The employee may be required to staff a trade show booth and conduct or participate in plant tours. The employee may be subject to low to moderate noise levels during plant tours, and may be, infrequently, exposed to fumes or airborne particles during these tours.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Organization

The Digital Programs Manger reports to the FloridaMakes Vice President of Manufacturing Intelligence & Programs. This position may have supervisory responsibility.

Education and Experience

A bachelor’s degree in communications, digital media, journalism, marketing, public relations, or a related field is preferred, or an equivalent combination of education and relevant experience. The ideal candidate brings experience in digital content creation, multimedia production, communications, or storytelling-focused roles. Familiarity with business, economic development, or similar environments is beneficial, and experience in manufacturing is a plus, though not required.

Essential Skills/Attributes

1. Strong project management skills, with the ability to coordinate, prioritize, and execute multiple initiatives simultaneously.
2. Excellent verbal and written communication skills, with strong interpersonal abilities; highly organized with effective time management and attention to detail, including proofreading.
3. Experience producing digital content such as webinars, videos, or other multimedia resources.
4. Experience working with digital production tools, platforms, and studio environments.
5. Ability to lead and execute all technical aspects of video production, including equipment setup and operation for live webinars, as well as post-production editing, ensuring high-quality output without external production support.
6. Strong commitment to achieving individual and team goals, with demonstrated ability to contribute effectively within a cross-functional team environment.
7. Ability to work across geographies and diverse teams, with strong relationship-building, collaboration, and influencing skills.
8. High level of professionalism, accountability, and integrity, with a hands-on approach and strong drive and energy.
9. Strong problem-solving and decision-making skills, with the ability to anticipate challenges and develop effective solutions.
10. Ability to implement and comply with detailed reporting requirements while maintaining accuracy and confidentiality.

Compensation/Benefits

Salary range is $65,000-$75,000 annually, based on experience. FloridaMakes offers a very competitive benefits package, including a 401K plan, and has a generous time-off policy.

FloridaMakes is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, genetic information, disability, marital status or veteran status.