Company Summary

Company Overviews

Primary is a mom-founded kids clothing brand on a mission to encourage every kid to be the truest version of themselves. Since launching in 2015, Primary offers an assortment of simple, beautiful, gender neutral styles known for their hand-me-downable quality, super soft and sustainable fabrics, and slogan-free designs. Our customers are passionate about our mission, which has led to incredibly strong repeat metrics and one of the highest NPS scores in the industry (85+). We are laser-focused on building a strong, sustainable and profitable (!!) business, and hiring the best people to help us get there.

Our company values kind and thoughtful self-starters who can think strategically and then work collaboratively with people across the organization to produce high-quality outcomes. We are also a very change-friendly group of people, and are always seeking fresh points of view to uncover ways we can improve our products, processes and team culture.

Rating Reviews

Rating is calculated based on 1 review and is evolving.

Featured Reviews

Customer Support Associate
3.7
27 August 2026
Solid E-commerce Job with Good Flexibility
Pros: The best part about Primary.com is the genuine flexibility and the supportive team environment. As a remote employee in customer service, I appreciate the trust management places in us to manage our schedules and workloads. There's a real sense of collaboration, and it feels like everyone is working towards common goals in this fast-paced DTC apparel business.
Cons: While the work-life balance is good, the pay and benefits package could be more competitive compared to other e-commerce roles in the market. Sometimes, during peak sales periods, the workload can become quite intense, and processes for escalating issues could be streamlined further to improve efficiency and reduce stress for the support team.
Advice to Management: Consider reviewing the compensation structure and benefits package to ensure it remains competitive. Also, look into ways to optimize customer support workflows during high-volume periods to better manage team workload.
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