REF+ (the initials of the partners Ricardo Calfat, Renato Pereira, Eduardo Barros and Fernando Calfat) has been on the market for 16 years and has consolidated itself as one of the top 5 integrated and independent agencies in Brazil. In 2017, according to Kantar Ibope Media, it grew 27% going to the fifth position among companies with the best financial performance at the time. This survey included the 50 agencies with the largest operation in the country.
The constant evolution in the last decade has gained even more force with the positioning "Art & Science", adopted by REF + to represent its strategic and contemporary performance. The goal with this signature is to convey the mission of the agency in the scenario of transformations that advertising is going through. The union of art and science is decisive in overcoming the new challenges and the sum of the two universes is what makes the difference.
REF + is the agency of brands like: Decolar.com, Free Market, Barilla, Sompo Seguros, Adyen, Roasted Chicken, Vienna, Movida, among others.
Rating Reviews
Rating is calculated based on
3
reviews and is evolving.
Pros: REF+ has a strong reputation in the consulting sector, which translates to good job security. The work often involves interesting challenges and exposure to various business problems. The colleagues are typically highly skilled and collaborative, making teamwork effective. There's a decent level of flexibility for remote work, which is appreciated.
Cons: While job security is high, opportunities for rapid career progression or significant pay raises can feel limited unless you're in a specific high-demand niche. The company culture, while friendly, sometimes lacks a strong sense of innovation or proactive change management, leading to a somewhat bureaucratic feel. Projects can occasionally lead to demanding periods.
Advice to Management: Consider clearer pathways for advancement and skills development to retain top talent. More proactive communication on strategic changes would also be beneficial.
Show more
Pros: The biggest upside at REF+ is definitely the exposure to a wide range of challenging projects within the financial consulting industry. As a Senior Analyst, I've had the chance to work with different clients and technologies, really pushing my skill set. The team members are genuinely great to work with – smart, helpful, and always willing to share knowledge, making the day-to-day enjoyable. It's a good place to build a strong foundation in consulting.
Cons: The main challenge here is the operational efficiency and sometimes unclear internal processes. Project handoffs could be smoother, and there's a lack of consistent project management tools across the board, leading to occasional delays and confusion. While leadership is accessible, strategic alignment on long-term goals could be communicated more effectively to all levels. This can impact career trajectory clarity for some.
Advice to Management: Consider standardizing project management tools and communication protocols for better efficiency. More proactive strategic vision sharing would also empower teams and clarify career paths.
Show more
Pros: I appreciated the collaborative spirit among my colleagues, especially during busy sale periods. We really had to work together to get things done. The company provides a good learning environment for understanding the operational side of a growing e-commerce and physical retail fashion business, particularly in managing stock and customer interactions. The basic benefits offered, like medical coverage, are useful for peace of mind.
Cons: The compensation package at REF+ could definitely be more competitive, especially when compared to similar roles in other retail sectors. While there are opportunities to learn, structured career progression paths aren't always clear, making it hard to plan long-term growth within the company. Sometimes, communication regarding operational changes could be more proactive to ensure smoother execution.
Advice to Management: Consider enhancing the compensation structure to better attract and retain talent in the competitive retail operations field. Also, developing clearer career progression frameworks and improving the frequency and clarity of internal communications regarding operational updates would be highly beneficial for employee morale and efficiency.
Show more
How can I check the status of my application for a software engineer role at a large tech company in California?
After applying for a software engineer position at a large tech company in California, I usually receive an automated email confirmation and can check my application status through their careers portal.
What is the working culture like at REF+ in the tech industry?
At REF+, the working culture in our medium-sized tech company is collaborative and open, fostering a great environment for software engineers and data scientists in San Francisco.
What's the typical salary range for a software engineer at REF+ in a major tech hub like London?
For a mid-level software engineer role at REF+, I've seen salaries in London generally range from £60,000 to £80,000, depending on specific experience and the team's needs. This often includes a performance-based bonus, which can add a nice boost to the overall compensation package in the competitive UK tech market.
US
