Established in 2016, Slasify is a Singapore-based technology company operating with a fully remote team and is rapidly-growing through our EOR & payroll services rendered to businesses worldwide. Our colleagues are currently working in Taiwan, China, Singapore, Malaysia, Indonesia, South Korea, USA, Canada, France, Abu Dhabi, and more!
As a Senior Digital Marketing Specialist, you'll be at the forefront of our marketing efforts, responsible for devising, executing, and overseeing comprehensive digital campaigns that encompass SEO, SEM, Social Media, and compelling English copywriting. This role is pivotal in driving cross-functional collaboration, analyzing campaign performance, and staying ahead of market trends to achieve our business goals.
Responsibilities
- Execute strategic digital marketing campaigns, seamlessly integrating SEO, SEM, and impactful English copywriting
- Independently manage SEO and paid media operations, including keyword research, on-page and off-page optimization, technical SEO audits, campaign setup, optimization, budget management, and performance analysis across platforms
- Collect, analyze, and derive insights from campaign data and metrics, monitoring performance, engagement, and website traffic
- Utilize email marketing and automation tools to optimize leads and facilitate smooth handover to the Business Development team
- Keep a pulse on competitors' social media activities, identify emerging digital marketing trends, and recommend enhancements
- Provide steadfast support to the Marketing team while continuously advancing skills in the dynamic digital landscape
- A minimum of 5 years' proven experience in digital marketing
- B2B marketing background
- Solid grasp of SEO, SEM, website analytics tools, with up-to-date knowledge of industry trends and social media best practices
- Fluency in spoken and written English
- Strong project management ability
- Excellent communication and organizational skills
- Self-motivated and proactive, capable of taking initiatives with minimal supervision
- Previous remote work experience preferred
