The Senior Sales Manager - Luxury Consortia & Tour & Travel is responsible for driving revenue growth through strategic partnerships with luxury travel consortia, tour operators, wholesalers, travel management companies, and retail travel agencies. This role focuses on account management, business development, sales strategy, and relationship building within the luxury leisure and tour & travel segments. The position plays a key role in increasing market share, maximizing room and package revenue, and strengthening the hotel’s presence within global luxury and leisure travel networks.
As Senior Sales Manager, you are responsible for working closely with Director of Sales to drive accommodation business needs, explore new business and expand existing business through promotional efforts and sales channels. Specifically, you will be responsible for performing the following tasks to the highest standards:
Luxury Consortia Management
• Develop and maintain strong relationships with luxury consortia partners
• Negotiate annual consortia agreements, preferred partnerships, and marketing collaborations.
• Ensure optimal visibility across advisor platforms, luxury travel portals, and partner campaigns.
• Execute consortia promotions, advisor engagement initiatives, and luxury sales activations.
Tour & Travel Sales
• Manage relationships with tour operators, wholesalers, destination management companies (DMCs), and retail travel agencies.
• Identify and secure new business opportunities within domestic and international leisure markets.
• Contract and negotiate group series and leisure groups
• Develop seasonal packages, promotions, and tactical offers for travel partners.
• Conduct sales calls, presentations, workshops, and product training for travel partners.
Revenue & Business Development
• Achieve and exceed revenue, room night, and market share targets.
• Develop and execute annual sales plans and account strategies for consortia and tour & travel segments.
• Monitor booking trends, production reports, and competitive market intelligence.
• Analyze account performance and implement corrective action plans when necessary.
Relationship Management
• Build long-term partnerships with key travel advisors, agency owners, tour operators, and industry stakeholders.
• Organize and host familiarization (FAM) trips, site inspections, networking events, and client entertainment.
• Represent the hotel or brand at trade shows, roadshows, sales missions, and industry events.
Cross-Functional Collaboration
• Work closely with Revenue Management, Marketing, Reservations, and Operations teams to align business strategies.
• Coordinate promotional campaigns, digital marketing initiatives, and partner communications.
• Ensure smooth execution of contracted business and exceptional guest experiences.
Reporting & Administration
• Maintain accurate account records, sales activities, and pipeline updates within CRM systems.
• Prepare weekly, monthly, and quarterly sales reports, forecasts, and budget updates.
• Track ROI on consortia partnerships, travel campaigns, and trade events.
• Excellent communication skills
• High level of IT skills, including Excel, PowerPoint, and Word
• Proactive approach to meeting deadlines
• Excellent organizational and administration skills
• Previous experience in a sales role
At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.
In addition, this role requires the following minimum qualifications:
- Diploma or degree in Hospitality, Business, or related field
- Minimum 3 years of experience in hotel Corporate, MICE, or Group room sales
- Proven track record in driving revenue and managing key accounts
- Strong negotiation, presentation, and relationship-building skills
- Technical proficiency in hotel systems (e.g., Delphi, Salesforce, OnQ, Market Planner Survey)
- Ability to analyze sales data and market trends to inform strategy
- Excellent communication and leadership skills with a collaborative mindset
How We’ll Help You Thrive
At Hilton, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go Hilton travel program
Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you covered
*Benefits availability may vary depending on Team Member’s location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
