Overview
We are looking for a hands-on Regional Marketing Manager (Maternity Cover) to support the planning, coordination and execution of Tatler Asia’s regional marketing campaigns and strategic initiatives during a maternity coverage period.
As a lean regional marketing function, this is a highly hands-on role that combines campaign planning, management, execution, stakeholder coordination, reporting and operational oversight across multiple concurrent projects and launches.
The role will work closely with regional editorial, commercial, product and design teams, as well as local market teams across Asia where required, supporting a range of brand, audience growth and commercial-focused initiatives.
During this period, the role will support key regional initiatives including Tatler Best, Tatler Gen.T Summit, Tatler Most Influential, Tatler 50th Anniversary and other cross-market campaigns spanning hospitality, dining, community-building, thought leadership and signature events.
The ideal candidate is both strategic and execution-driven, able to manage cross-functional coordination while ensuring campaigns are delivered effectively and consistently across markets. This role will play an important part in driving brand visibility, audience engagement, community growth and any other marketing campaign objectives across Tatler Asia’s regional marketing efforts.
Key Responsibilities
Regional Campaign Management
- Support the rollout and execution of regional marketing campaigns
- Coordinate campaign timelines, deliverables, approvals and stakeholder alignment
- Manage pre, launch and sustenance phases across key Tatler brand initiatives and events
- Drive day-to-day execution and follow-through across campaign workstreams
- Ensure campaigns are executed consistently across channels and markets
Cross-Functional Coordination
- Work closely with editorial, commercial, design, product and local market teams
- Coordinate with external partners, agencies and vendors where required
- Manage timelines, follow-ups and operational coordination across stakeholders
- Support alignment across brand messaging, campaign priorities and launch timelines
Marketing Operations & Reporting
- Maintain campaign trackers, rollout plans and reporting structures
- Support paid media coordination and campaign performance tracking
- Assist with CRM, content rollout and audience engagement initiatives
- Support budget tracking and overall marketing planning coordination
- Handle ongoing operational and administrative marketing workflows where required
Strategic Ad-hoc Projects
- Strategically support ongoing regional marketing initiatives including partnership activations, workflow optimisation projects and marketing operations improvements
- Help maintain continuity across ongoing business priorities during the coverage period
Preferred Profile
- 5–8 years of experience in marketing, campaign management or brand marketing
- Experience managing integrated campaigns across multiple stakeholders and timelines
- Strong organisational and project management skills with strong attention to detail
- Comfortable operating both strategically and executionally in a lean team environment
- Proactive, adaptable and comfortable handling multiple concurrent priorities
- Experience in media, luxury, lifestyle, events or regional organisations is a plus
- Familiarity with CRM, paid media, reporting and campaign planning workflows preferred
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