About Us
Innerwork Circle is built for the inwardly courageous. We design experiences that invite people to return to themselves with clarity, honesty, and depth, so they can live, lead and move through the world more consciously.
Our work attracts founders, entrepreneurs, business leaders, and high-performing individuals seeking deeper clarity, personal mastery, and meaningful connection beyond traditional success.
As Singapore prepares for major cultural moments such as the Singapore Grand Prix 2026 and the Singapore International Film Festival, we are launching our own Movie Screening Event alongside a series of transformational programs and immersive experiences.
We are seeking a Digital Marketing Lead to drive paid acquisition, content strategy, and social media growth for Innerwork Circle’s ecosystem.
Mission of the Role
Build and scale the paid acquisition and content engine that drives qualified leads into the Innerwork Circle ecosystem.
This role combines performance marketing, content strategy, and social media management to convert audiences into event participants, community members, and program clients.
Client Profile
You will create campaigns targeting individuals who are already successful in their professional lives and are seeking deeper personal growth.
Typical audiences include:
Founders and entrepreneurs
Business owners and senior leaders
Investors and high-net-worth individuals
High-performing professionals seeking personal mastery
Successful candidates will understand how to craft content and campaigns that resonate with high-intent, high-value audiences.
Key Responsibilities
1. Paid Acquisition & Campaign Management
Plan, launch, and optimize campaigns across:
Manage budgets, targeting, and scaling strategies to achieve efficient cost per lead (CPL) and acquisition (CPA).
2. Content Strategy & Development
Develop and execute content across:
Short-form content (high priority):
Long-form content:
Landing pages
Sales pages
Email sequences
Create storyboards, scripts, and creative concepts aligned with campaign objectives.
3. Social Media Management
Manage and grow Innerwork Circle’s presence across platforms:
Plan and execute content calendars
Align organic content with paid campaigns
Drive engagement and audience growth
4. Funnel Optimization & Conversion
Optimize landing pages, messaging, and conversion flows to improve performance across the customer journey.
Identify drop-off points and continuously improve conversion rates.
5. Experimentation & Performance Growth
Run A/B tests across creatives, messaging, and audiences.
Continuously iterate campaigns based on data and insights.
6. Performance Analytics & Reporting
Track and report on:
Provide weekly insights and recommendations for scaling.
Required Skills & Qualifications
Proven experience in performance marketing and paid media campaigns
Strong understanding of content-driven marketing and conversion funnels
Experience managing Meta, Google, and/or LinkedIn Ads
Ability to combine analytical thinking with creative execution
Experience in social media growth and content strategy
Strong collaboration skills across marketing and sales teams
Preferred
Experience in events, education, coaching, or digital programs
Experience building or scaling content for personal brands
Familiarity with storytelling, behavioral psychology, or audience psychology
Why Join Us
Own the Growth Engine
Take full ownership of paid acquisition, content, and social media growth.
Work on High-Impact Campaigns
Drive campaigns tied to major cultural moments and premium experiences.
Creative + Analytical Role
Blend storytelling, strategy, and performance marketing.
Purpose-Driven Work
Help bring meaningful transformation experiences to the right audience.
How to Apply
Send your resume and examples of campaigns, content, or performance results to:
