Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The Brand & Community team is responsible for leading the integrated, cross-functional marketing process with the goal of increasing the awareness, preference and demand for our brand and products over time.
Reporting to the VP, Brand Marketing, APAC, you will bring global brand plan to life in a way that is both distinctly lululemon, and uniquely local. You lead campaigns, local projects, experiences and build a plan that comprises broad and deep tactics to accelerate growth, brand awareness and long-term brand love. You are best in the world at building relationships, online to offline tactics and enthusiastic delivery of KPI’s. Through engaging and innovative online and offline storytelling you will be accountable for inspiring, educating and challenging guests to deliver against traffic, revenue and brand awareness goals.
A day in the life:
- Build the market brand and community strategy bring to life lululemon’s key differentiator for Southeast Asia
- Drive brand equity, awareness and segmented activity and product stories in order to accelerate market growth
- Co-create regional / market campaigns through effective communication and collaboration
- Lead the development of local campaigns as it relates to various lululemon categories, including Yoga, Run, Train and potentially new categories
- Lead the integration of campaigns across key marketing channels, social, PR, creative, VM, community in market
- Manage cultural nuances in the product calendar and campaigns as it relates to Southeast Asia
- Closely partner with E-commerce and store team to drive traffic and guest engagement to support our growth
- Lead and support store managers by coaching the store on how to create community with market influencers and identifying key relationships
- Lead and support within SSC team as key leader in Southeast Asia to promote and enhance lululemon culture and create environment when team has strong willingness to work together cross-functionally
Qualifications:
- You are passionate about sports, health and well-being. You’re someone who wants to grow as a person and thrive in a culture of leadership development and goal setting
- 8+ years brand or integrated marketing background
- Have led big brand initiatives in a high growth brand such as experiential, key relationships management or influencer programs, strategic partnerships
- Effective written, presentation and communication skills
- Have strengths in strategic planning, analytic skills or consumer insights research
- Strong collaborative skills and proven ability to work well with others across the business in a matrix environment
- Consumer Brand Management experience at a cutting edge, high growth, influential global brand is a plus
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
Beyond the Paycheck (Benefits & Perks)
At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
