Job Summary
This role is responsible for supporting the delivery of integrated product marketing – transaction banking, global banking and global markets initiatives and campaigns within Corporate & Investment Bank. The individual will need to align and collaborate with global, product and geographic plans across our network order to drive the most effective outcomes. We are looking for a proactive, results-oriented individual with strong organisational and project management skills and a keen interest in B2B marketing.
Key Responsibilities
Strategy
• Support the delivery of integrated product marketing strategies and campaign to support the CIB Product Marketing working in partnership with countries, clusters and client coverage marketing.
• Working closely with CIB Marketing and business stakeholders to ensure marketing plans are supporting commercial opportunities and effectively position the Bank, our products and capabilities to the clients we serve, and the clients we aspire to bank.
• Identifies through data and analytics campaign strategies and changes based on campaign insights and measurement of campaign effectiveness.
Business
• Work with the CIB Product Marketing and Product managers to deliver integrated marketing campaigns focused on the key priorities of each vertical aligned to CIB Strategy and plans.
• Build relationships and networks across the business and liaise with business stakeholders on a regular basis to understand their specific needs, the clients they serve, and the opportunities that exist.
• Support the development of marketing strategies that puts client data, analytics and insights at the centre, with clear articulation of how marketing is supporting specific business outcomes.
• Assist in producing and sharing regular updates with CIB Marketing and business stakeholders about marketing campaigns and performance
• Drive continuous improvement in marketing campaigns - led by creative, innovative ideas and a desire to think outside the box.
• Work with relevant business and Product Marketing teams to guide, assist and deliver select, targeted events.
• Work with stakeholders and CIB Product Marketing to copy-write, edit and produce marketing materials such as social media posts, event invites, speaker briefs, executive briefs to deliver impactful, consistent and brand-elevating materials
Processes
• Liaise with procurement, legal and compliance to ensure contracts, and content processes are aligned with corporate policies and compliance.
• Handle sponsorship, speaker and vendor onboarding and management in accordance with Bank policies and standards.
• Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies
People & Talent
• Drive impactful engagement between Corporate Affairs, Brand & Marketing teams
• Foster a culture of collaboration, accountability and innovation within the team and across the organisation
Risk Management
• Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures, and Guidelines of the Bank
• Ensure compliance with Third Party Risk Management, and Vendor Engagement and Sponsorship policies
• Ensure integrated marketing strategy complies with regional/local legal and regulatory requirements
• Work closely with the Media, Reputation & Issues team to mitigate any reputational risks possible from digital marketing campaigns, and community initiatives.
Governance
• Awareness and understanding of the regulatory framework in which the firm operates, and the regulatory requirements and expectations relevant to the role
• Ensure adherence to the Operational Risk Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the regional Brand & Marketing teams
• Maintain high awareness and understanding of the regulatory framework in which the business operates, and the regulatory requirements and expectations relevant to the role
• Completion of all mandatory training needed including e-learning within stated timeframes to support the understanding of the roles for delivering effective governance
Regulatory & Business Conduct
• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key stakeholders
External Stakeholders
• Vendors & Agencies
Internal Stakeholders
• Group & Cluster CABM stakeholders
• Global CIB Client Coverage marketing
• Global CIB Product Heads
Other Responsibilities
Embed Here for good and Group’s brand and values in Group CIB Marketing Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.
Skills and Experience
Our Ideal Candidate:
• Core marketing skills & experience:
• 3+ years of B2B marketing experience
• Financial services experience a plus
• Campaign and content executions (eDMs, simple briefs, coordination of creative assets)
• Digital and social marketing basics, including familiarity with performance metrics
• Event support, including vendor and speaker onboarding, coordination with internal teams and external vendors
• Strong written skills, with the ability to adapt internal product information into messages that resonate externally and with clients
• Personal & soft skills:
• Strong communication skills: clear, confident and thoughtful in both written and verbal communication, able to explain ideas simply, ask good questions and adapt their style for different stakeholders. Comfortable summarising inputs, drafting first versions and incorporating feedback constructively.
• Collaborative mindset and stakeholder confidence works well across teams and levels, building positive working relationships with product partners, senior marketers and external agencies. Knows when to take ownership, when to seek guidance and how to keep others informed.
• Curiosity and learning agility: genuinely interested in understanding products, clients and markets. Proactively seeks context, learns from data, feedback and observation, and applies new knowledge quickly to improve outputs.
• Organisation, discipline and attention to detail: structured and dependable, with the ability to manage multiple tasks, track actions and meet deadlines. Takes pride in accuracy, quality control and follow through — particularly important in regulated or brand sensitive environments.
• Proactivity and ownership mentality brings a “see it through” attitude — spotting gaps, suggesting improvements and progressing tasks without needing constant direction, while still staying aligned to priorities.
• Resilience and adaptability remain composed and positive in a fast paced environment, responding well to changing priorities, feedback and tight timelines. Able to balance momentum with care and accuracy.
• Professional integrity and judgement demonstrate sound judgement, discretion and accountability in how they work, representing the brand and team with credibility, care and respect.
Role Specific Technical Competencies:
• Content creation & activation: creating and adapting content for multiple channels, with particular emphasis on social media (e.g. LinkedIn), including copywriting, basic visual briefs and post optimisation
• Partner & agency management: coordinating effectively with internal teams and external partners (creative, digital, media, events), managing inputs, briefs and timelines with professionalism
• Campaign execution support: supporting integrated campaigns across content, social, email and events, ensuring alignment with objectives and audiences
• Project & workflow management: managing multiple workstreams, deadlines and dependencies with strong attention to detail
• Data informed execution: tracking performance metrics, extracting basic insights and applying learnings to improve future activity
• Brand governance & quality control – ensuring all outputs are accurate, compliant and on brand
• Marketing tools literacy: confidence using Microsoft Office and familiarity with core marketing tools (e.g. CRMx, email platforms, event or social tools)
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
Together we:
• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
What we offer
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Recruitment Assessments
Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Visit our careers website www.sc.com/careers
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