The Brandwatch – Trajaan Solution Consultant Lead is a hybrid role combining Lead Generation and Pre-Sales Solution Consulting to drive enterprise growth across Brandwatch and Trajaan in APAC (both part of Cision).
This role is designed for a commercially driven, insight-led professional who can both originate new opportunities - particularly around Search Intelligence, Generative Engine Optimization (GEO) and Consumer Insights - and support complex enterprise sales cycles with deep solution expertise.
You will act as a thought leader and trusted advisor, engaging senior stakeholders across large organizations while partnering closely with Account Executives (AEs) to identify, shape, influence, and win high-value deals.
Key Responsibilities
1. Lead Generation & Strategic Business Development
• Identify, prospect, and secure new business opportunities within assigned enterprise segments to drive revenue growth.
• Build and maintain a robust pipeline through proactive outbound outreach, inbound engagement, and close collaboration with Marketing, SDRs, and internal stakeholders.
• Act as a market-facing thought leader across Consumer Insights, Search Intelligence, GEO, and Social Media Management through LinkedIn, events, webinars, and industry engagements.
• Develop and nurture strong relationships with senior decision-makers, influencers, and key stakeholders across target accounts.
• Stay informed on industry trends, competitive landscape, and evolving customer needs to position differentiated value propositions.
2. Pre-Sales Solution Consulting & Deal Support
• Partner with Account Executives to support complex enterprise opportunities, deepening discovery and shaping solution strategy.
• Translate customer requirements into compelling, insight-driven narratives aligned to business objectives.
• Deliver high-impact, tailored product demonstrations and technical walkthroughs aligned with defined use cases.
• Drive technical validation processes, including integration feasibility, data workflows, and security positioning.
• Identify and mitigate technical risks throughout the sales cycle, ensuring successful deal outcomes.
• Support proposal development, RFP responses, and custom solution recommendations.
3. Cross-Functional Collaboration & Enablement
• Collaborate with Sales, Product, Marketing, and Post-Sales teams to share field insights and customer feedback.
• Contribute to the development of scalable assets including repeatable demos, use cases, and solution frameworks.
• Maintain accurate pipeline visibility, forecasts, and account activity in CRM systems.
• Ensure adherence to pre-sales best practices and operational standards.
Qualifications
• Bachelor’s degree or equivalent experience.
• 5–7 years of experience in SaaS or technology solution selling, including enterprise-level new business acquisition.
• Proven ability to manage complex, multi-stakeholder sales cycles and close high-value deals.
• Experience across a combination of lead generation, sales, pre-sales, or solution consulting roles.
• Strong experience delivering value-based SaaS demonstrations and articulating business impact.
• Familiarity with structured sales methodologies (e.g., MEDDPICC, SPIN, BANT, Challenger, or similar).
• Solid understanding of digital, data, analytics, or insight-driven platforms, ideally within Marketing, PR/Comms, CX, SEO, or Strategy functions.
• Excellent communication, presentation, and stakeholder management skills.
• Strong analytical thinking and structured problem-solving abilities.
• Ability to collaborate effectively in cross-functional and APAC environment.
