We are a growing food manufacturing company looking for a Creative Director to elevate our brand, packaging, and product branding and visual identity across supermarket and digital channels.
Campaign & Marketing Development
- Direct the conceptualization and execution of advertising campaigns, product launches, promotions, and seasonal marketing initiatives.
- Oversee creative development for digital, print, retail, and in-store marketing materials.
- Collaborate with marketing and sales teams to develop effective promotional strategies that drive consumer engagement and sales.
Packaging & Product Branding
- Lead packaging design and product branding initiatives from concept through production.
- Ensure packaging and visual merchandising effectively communicate brand values and stand out in retail environments.
- Guide the development of labels, product presentations, and point-of-sale materials.
Content & Digital Presence
- Oversee the creation of engaging content for social media platforms, including Instagram, TikTok, Facebook, and emerging channels.
- Direct food-related creative assets such as product photography, recipe content, serving suggestions, videos, and lifestyle imagery.
- Ensure content aligns with brand standards and supports marketing objectives.
Team & Project Management
- Lead and mentor internal designers, content creators, photographers, and external creative agencies.
- Manage multiple creative projects simultaneously, ensuring timely delivery and high-quality execution.
- Establish and maintain creative processes, workflows, and brand governance standards.
- Evaluate emerging design trends, technologies, and AI-powered creative tools to enhance productivity and innovation.
Requirements
- Diploma or Degree in Design, Visual Communication, Advertising, or related field
- 8–12 years of experience in creative, branding, advertising, or design roles, with at least 3–5 years in a leadership or Creative Director capacity
- Experience within food & beverage, FMCG, consumer products, or retail industries is highly preferred
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
- Strong understanding of consumer branding, retail marketing, packaging development, and shopper behavior
- Experience creating content for social media platforms
- Experience managing creative teams, agencies, and cross-functional stakeholders
- Familiarity with AI-powered creative tools and emerging digital content technologies
- Excellent communication, presentation, leadership, and project management skills
- Strategic thinker with a strong balance of creativity, commercial awareness, and executional excellence
Why Join Us
- Competitive salary + performance bonus
- Medical and statutory benefits
- Career growth opportunities
Interested candidates are invited to send their resume and portfolio to tsmfoodsg@gmail.com
