1. Supply Chain Strategy & Cross-Market Overall Planning Formulate medium and long-term supply chain strategies for domestic China market and cross-border export supply chain to Singapore, aligned with Micun’s nationwide store expansion in China an..
Formulate medium and long-term supply chain strategies for domestic China market and cross-border export supply chain to Singapore, aligned with Micun’s nationwide store expansion in China and overseas store rollout schedule in Singapore; build a coordinated dual-region supply network.
Oversee network layout of domestic central kitchens, regional distribution warehouses and Singapore local cold chain warehouses, matching storage and distribution demands of all SKUs including pre-made bibimbap sauce, pickled cabbages, frozen diced beef, rice and packaging materials.
Balance cost structures of two supply chain systems, covering domestic bulk purchasing cost, sea/air freight between China and Singapore, customs clearance charges and Singapore GST as well as local replenishment cost in Singapore; set annual targets for cost reduction, material loss and inventory turnover.
Collaborate with the R&D team to design full-chain supply solutions for new products (bibimbap, ready-to-cook dishes, side snacks), including domestic mass production planning, pre-audit of export compliance, evaluation of local alternative ingredients in Singapore and stock preparation plans for store trial sales.
Develop supply chain opening plans for new stores: warehouse & distribution layout for domestic outlets; full-container shipment arrangement for Singapore flagship/new stores, phased delivery of opening materials and contingency plans for ad-hoc local replenishment.
Establish a unified KPI system covering both markets, including on-time delivery rate, inventory turnover, food material loss rate, customs clearance efficiency, qualified rate of food safety sampling inspection, stockout rate and overall total landed cost.
2. Demand Planning & Dual-region Inventory Control
Domestic China Market
Consolidate sales data from all domestic stores, holiday schedules and promotion calendars to conduct rolling weekly & monthly demand forecasting; generate production schedules for central kitchens and replenishment plans for regional warehouses.
Set tiered safety stock levels for rice, sauces, frozen semi-finished products and fresh vegetables; optimize Just-in-Time replenishment to cut waste of near-expiry materials and slow-moving inventory.
Administer domestic WMS inventory system, organize regular stocktaking, drive discount clearance and internal allocation of near-expiry/slow-selling ingredients, and control the overall loss rate within Micun’s standard (≤3%).
Develop monthly full-container export stock plans in advance based on Singapore store sales data, sea transit cycle (20–35 days) and SFA customs clearance lead time; maintain buffer inventory to avoid stockouts.
Implement two-tier supply strategy:Long-cycle goods exported from China: bibimbap sauce, pickled vegetables, frozen pre-cooked meat, dry goods and packaging materials delivered via full sea containers;Instant local replenishment in Singapore: fresh leafy greens and short-shelf-life ingredients; source local alternative suppliers to ease cross-border inventory pressure.
Manage inventory in Singapore local cold chain warehouses with separate storage zones for frozen (-18°C), chilled and dry goods; build cross-border inventory early warning mechanism and synchronize stock data with China headquarters.
Coordinate two-way stock allocation between China and Singapore: assess whether compliant slow-moving semi-finished products from China can be shipped to Singapore; design local promotion schemes to consume near-expiry ingredients in Singapore.
3. Procurement & Full Lifecycle Management of Suppliers for Both Markets
Domestic Supplier Management
Source, onboard and audit core domestic raw material suppliers of Micun, including rice manufacturers, sauce factories, frozen semi-finished food plants, Yanbian pickled vegetable producers, freeze-dried vegetable suppliers, packaging factories and third-party co-packing central kitchens.
Negotiate annual bulk purchasing terms and sign annual supply framework agreements; control unit purchase price, payment terms, minimum order quantity and emergency replenishment clauses.
Conduct monthly supplier performance assessment covering on-time delivery rate, qualified rate of food material inspection, customer complaints and production flexibility; phase out unqualified vendors and develop backup manufacturers.
Manage domestic third-party cold chain logistics providers and regional distribution contractors via tendering, quotation comparison and performance evaluation.
Compliance Management of Singapore Local Suppliers & Cross-border Export Vendors
Screen and audit domestic manufacturers eligible for exporting food to Singapore; ensure factories hold SFA-recognized overseas registration, complete sanitary certificates, commodity inspection qualifications and full export filing records.
Source local food suppliers in Singapore for fresh produce, partial seasonings and disposable supplies; compare landed import cost against local purchasing cost to optimize hybrid procurement structure.
Centralize management of cross-border freight forwarders, customs brokers and Singapore local cold chain delivery partners; conduct regular price comparison and evaluate clearance efficiency as well as damage compensation mechanisms.
Enforce label compliance requirements for export suppliers: fully English pre-packaged food labels with country of origin, ingredients and shelf life information to meet Singapore SFA food import regulations.
Build dual-supplier backup mechanism: maintain two qualified export manufacturers in China for core bibimbap sauces and pre-cooked meat products to mitigate risks of factory shutdown or suspended commodity inspection.
4. Production & Central Kitchen Coordination
Liaise with self-operated and outsourced central kitchens to release production schedules of pre-made sauces, frozen semi-finished dishes and pickled cabbages based on demand plans; monitor production capacity and delivery deadlines.
Supervise three-temperature zone production, sub-packaging and vacuum packaging standards in central kitchens to adapt to temperature control requirements during long-distance cross-border sea transportation and reduce deterioration loss in transit.
Coordinate special export production arrangements: independent production batches for exports, dedicated outer export packaging, IPPC fumigated wooden pallets and separate container sorting to distinguish domestic shipments from Singapore export cargoes.
Resolve production abnormalities including raw material shortages, insufficient capacity and failed batch inspection; adjust stock preparation plans for domestic stores and Singapore exports accordingly.
5. Logistics, Warehousing & End-to-End Cross-border Import & Export Management Between China and Singapore
Domestic Warehousing & Distribution Logistics
Oversee full inbound, outbound, storage and stocktaking processes of multi-regional domestic cold chain warehouses; standardize zoned storage for frozen, chilled and dry goods and retain full temperature tracking records.
Optimize domestic urban delivery routes and deploy cold chain vehicles to guarantee daily/alternate-day on-time delivery to all domestic stores; monitor temperature fluctuations during transportation.
Handle claims and accountability for damaged goods, delivery delays and food deterioration in domestic logistics.
Core Exclusive Responsibilities for China-to-Singapore Cross-border Import & Export
Coordinate full-container export operations including container planning, sea freight booking and on-site loading supervision in China; separate refrigerated containers and dry cargo containers with full temperature tracking throughout transit.
Prepare and verify complete export documentation: commercial invoice, packing list, certificate of origin, official sanitary certificate, commodity inspection report and HS code classification; cooperate with finance team for export tax rebate application.
Full-process compliance management for Singapore import:Apply for SFA food import permits and TradeNet clearance approval in advance;Restrict imports of controlled commodities such as meat and pickled foods to SFA-approved manufacturers only;Settle Singapore import GST, handle customs inspections and SFA sampling tests, and resolve clearance abnormalities including cargo detention, non-compliant labels and missing certificates.
Manage local cold chain delivery after cargo arrives at Singapore port: supervise container pickup at terminals, warehousing in local cold storage facilities and last-mile low-temperature delivery to stores.
Cross-border risk control: restrict prohibited/restricted food items (fresh raw meat, certain dairy products); optimize container combination to lower inspection probability; establish emergency response plans for cargo detention and return shipment.
Cross-border cost accounting covering sea freight, air freight, customs brokerage fees, terminal charges, import duties, GST and cold chain warehousing fees; continuously optimize logistics solutions with sea freight as primary option and air freight reserved for urgent replenishment.
6. End-to-End Food Safety & Quality Control
Establish dual quality control standards complying with China national food safety regulations and Singapore SFA food import laws, covering the whole supply chain from raw material sourcing, production, warehousing, cross-border transportation to store delivery.
Domestic quality control procedures: random sampling inspection of raw materials from suppliers, batch testing in central kitchens, temperature verification upon warehouse receipt and quality inspection at store delivery; archive all inspection records.
Special quality control for cross-border exports:Mandatory official sanitary/veterinary certificates for every export batch;Packaging sealing and low-temperature protection testing to withstand 20–35 days of sea transit;Full English label compliance audit to avoid penalties issued by SFA;Secondary sampling inspection upon arrival at Singapore warehouses; isolate, destroy or return non-conforming batches to China.
Emergency handling of food safety incidents: full supply chain traceability and corrective action plans for domestic customer complaints over food quality, non-compliant batches failed by Singapore customs sampling and deteriorated ingredients at retail stores.
Organize regular food safety training for suppliers, warehouse teams and freight forwarders; update supply chain operational SOPs in response to revisions of food regulations in China and Singapore.
Take full ownership of end-to-end supply chain cost control, including domestic procurement, production, warehousing, domestic logistics, cross-border sea/air freight, customs clearance, Singapore local warehouse rental, material loss and after-sales compensation.
Draft annual supply chain budget, track actual expenditure monthly and issue cost analysis reports; implement cost-reduction initiatives such as bulk purchasing, full-container consolidation and local alternative sourcing.
Coordinate financial reconciliation for supplier payments, freight forwarder/customs charges and warehouse service fees; compile complete documentation for finance team to claim export tax rebates.
Calculate Total Landed Cost for both markets; compare comprehensive costs of direct shipment from China vs local procurement in Singapore to optimize procurement mix.
8. Supply Chain Risk Control & Emergency Support
Identify full-chain risks and formulate response contingency plans:Domestic risks: raw material price hikes, factory shutdown, logistics disruptions caused by extreme weather, food quality incidents;Cross-border Singapore risks: suspended commodity inspection, SFA policy changes, cargo detention due to customs inspections, surging sea freight, vessel schedule delays and breakdown of Singapore local cold chain facilities.
Maintain safety buffer stock: keep core semi-finished goods in domestic warehouses and a 30–45-day inventory of key sauces in Singapore overseas warehouses to offset cross-border transit delays.
Develop alternative resource pools: backup export manufacturers in China, multiple freight forwarders & customs brokers, a secondary cold chain warehouse in Singapore and local alternative ingredient suppliers.
Monitor geopolitical, regulatory and epidemic risks; track updates of China export inspection policies and Singapore SFA import bans to adjust export cargo schedules proactively.
9. Digitalization, Process Optimization & Cross-department Collaboration
Oversee domestic WMS/TMS inventory and logistics systems; connect ordering data from Singapore stores and overseas warehouse stock data to realize real-time stock synchronization between China and Singapore.
Sort out and update supply chain SOPs for both markets, including domestic procurement & production workflows, China-Singapore export customs clearance procedures, Singapore warehouse receiving standards and abnormal issue handling processes; drive lean operations to cut material loss.
Maintain regular cross-department coordination:Operations Team: store sales volume, new store expansion roadmap and stock preparation for promotions;R&D Team: raw material supply for new products and pre-audit of export compliance;Finance Team: budget execution, payment reconciliation and export tax rebate filing;Quality Control Team: implementation of dual-market inspection standards;Local Singapore Operations Team: store order placement, local warehouse management and customer complaint resolution.
Continuous process improvement: reduce inventory turnover days, shorten customs clearance lead time, lower food loss rate and lift on-time delivery rate to retail stores.
10. Team Management
Build the supply chain team consisting of procurement, planning, warehousing & logistics staff in China plus dedicated cross-border import & export specialists; clarify job responsibilities and performance appraisal metrics.
Conduct team recruitment, professional training covering food import & export, SFA regulations and cold chain management, monthly performance reviews and talent pipeline development.
Liaise with person-in-charges of Singapore local warehousing & delivery partners and unify their performance assessment standards.
11. Reverse Logistics & Waste Management
Centralize collection, scrapping and record-keeping of near-expiry and damaged food materials in China.
Administer compliant destruction or return shipment procedures for non-conforming imported goods in Singapore.
Promote recycling of packaging materials and circulation of cold chain turnover boxes to cut procurement cost of consumables.
