Company Overview
MediaPlus Digital is a fast-growing omni-channel digital agency specializing in web development and performance-driven digital marketing. With 50+ specialists and 1,800+ projects, we empower businesses to build, scale, and future-proof their digital presence through innovation and technology.
Job Summary
The Lead SEO & Generative Search Strategist manages and develops an SEO team, implements SEO and Generative Engine Optimization (GEO) strategies, and ensures client satisfaction by combining leadership, technical SEO expertise, and client management.
Responsibilities
- Lead, motivate, and train a team of SEO specialists to achieve individual and team KPIs aligned with Digital Marketing Manager objectives
- Conduct performance reviews and set clear objectives for team members
- Oversee onboarding and training processes for new SEO team members
- Develop and implement comprehensive on-page and off-page SEO strategies tailored to client needs
- Conduct detailed website audits and translate findings into actionable SEO improvements
- Manage backlinking processes ensuring guest post quality and hygiene
- Optimize content specifically for AI-powered search engines and generative AI platforms such as ChatGPT, Perplexity, Google AI Overviews, Claude, and Grok
- Develop citation-worthy content strategies to enhance brand visibility in AI-generated search results
- Monitor and analyze brand presence in generative AI responses and establish GEO performance metrics
- Stay updated on generative AI model developments and adapt SEO/GEO strategies accordingly
- Participate in client pitches and presentations to communicate SEO and GEO strategies effectively
- Engage in ongoing client discussions to clarify SEO/GEO processes and align strategies with client goals
- Collaborate with sales and account servicing teams to tailor SEO and GEO strategies to client objectives
- Develop and maintain monthly performance reports detailing campaign outcomes and insights
- Monitor team performance metrics and provide weekly updates to the Digital Marketing Manager on campaign status and issues
- Ensure quality assurance and timely delivery of SEO and GEO work outputs
- Design and improve SEO/GEO workflows and processes for operational efficiency
- Identify and implement opportunities for automation and integration of SEO tools
Required competencies and certifications
- Minimum 5 years of SEO experience, including at least 2 years in a team lead or managerial role
- Strong expertise in on-page, off-page, and technical SEO, including conducting audits and managing backlink strategies
- Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms such as Google AI Overviews, ChatGPT, Perplexity, and Claude
- Experience managing multiple client accounts and collaborating with sales, client servicing, and creative teams
- Proficiency in SEO and analytics tools including Google Analytics, Search Console, Ahrefs, or SEMrush
- Strong communication, reporting, and stakeholder management skills
Preferred competencies and qualifications
[None explicitly stated in the original JD]
Other Information
Benefits
- Annual salary review
- Performance bonus
- Career development and learning opportunities
- Challenging and fulfilling career path
- Various leave options
- Healthcare benefits
- Transportation expense reimbursement
- Meal reimbursement
- Birthday voucher
- Work-from-home arrangement
Application Interested candidates should submit their resume to hr@mediaplus.com.sg or apply via the platform. Only shortlisted candidates will be contacted.
