1.Strategic Planning
Developthe overall marketing strategy and annual marketing plan for the M&EDepartment, clarifying target markets, customer positioning, and brand strategyin construction sector.
Integrateelectrical industry trends, consumer usage, and competitor profiles to proposedifferentiated marketing strategies with maincon.
Developand manage the M&E Department's annual marketing budget to ensure maximumreturn on investment.
2.Branding and Promotion
Responsiblefor brand positioning and image development for the Electrical Department,enhancing the market visibility and reputation of M&E.
Planand execute online and offline marketing activities (such as holidaypromotions, themed events, food festivals, and cross-industry collaborations).
Coordinatevarious promotional channels, including social media operations, KOLpartnerships, advertising, and public relations activities.
Guidethe design, copywriting, and development of promotional materials to ensurealignment with brand positioning.
3.Sales and Customer Relationships
Developand implement the M&E Department's sales strategy, leading the team toachieve revenue targets.
Developand maintain key accounts (such as corporate clients, maincons).
Promotemembership programs and customer loyalty programs to increase project turnover.
IV.Market Analysis and Data Management
Regularlycollect and analyze construction industry news, market trends, customerfeedback, and competitor information.
Establishand maintain a marketing data analysis system to monitor campaign effectivenessand ROI, and adjust strategies promptly.
V.Cross-Departmental Collaboration
Workclosely with the M&E operations and site teams to develop specialisedprojects.
Coordinatecollaboration with the maincon, subcon and clients.
Organizetraining to enhance the sales and project teams' market acumen and promotionalskills.
