Digital Marketing Manager
Entertainment Info App
We are seeking a visionary Digital Marketing Manager to serve as the Project Lead for our Entertainment Info App. This is a high-impact role designed for a digital native who excels at the intersection of data-driven strategy and K-culture. You will not just manage a brand; you will drive the new vision and strategic direction of a premier digital ecosystem.
The Mission: Strategy & Execution
As a core leader, you will be responsible for scaling our presence and optimizing the user experience.
· Digital Marketing Strategy & Execution
Plan, implement, and optimize digital marketing campaigns across multiple channels including social media, search engines, and in-app promotions to increase app downloads, active users, and retention rates.
· Content Creation & Management
Develop engaging and relevant content tailored to K-pop audiences, including posts, articles, short-form videos, and interactive content. Ensure content aligns with current K-pop trends and fan culture.
· Video Production & Short-Form Content
Produce and edit videos for platforms such as Instagram Reels and TikTok. Utilize tools such as Canva and CapCut to create high-quality, visually appealing content that drives engagement.
· Creative Visual Development
Design eye-catching visuals and marketing materials for digital campaigns, ensuring consistency across all platforms and touchpoints.
· Branding
Develop and introduce new branding concepts and campaign motifs to strengthen brand identity. Maintain and enforce brand guidelines to ensure consistency in tone, messaging, and visual identity across all communications.
· Social Media Management
Manage and grow the app’s social media presence by planning content calendars, engaging with users, monitoring trends, and responding to community interactions in a timely manner.
· Campaign Performance & Analytics
Track, analyze, and report on campaign performance using analytics tools. Provide actionable insights and continuously optimize campaigns to improve ROI and user engagement.
· User Acquisition & Growth Marketing
Execute performance marketing initiatives, including paid ads, influencer collaborations, and partnership campaigns to drive downloads and expand the user base.
· Community Engagement & K-pop Trend Monitoring
Stay updated on K-pop trends, fandom behaviors, and viral content. Leverage insights to create timely campaigns and foster strong community engagement within the app.
· Collaboration & Cross-Functional Coordination
Work closely with product, design, and development teams to align marketing strategies with app features, updates, and user experience improvements.
· App Store Optimization (ASO)
Optimize app store listings, including visuals, descriptions, and keywords, to improve visibility and conversion rates.
· Influencer & Partnership Marketing
Identify and collaborate with K-pop influencers, fan communities, and strategic partners to amplify brand reach and credibility.
· Budget Management
Manage marketing budgets effectively, ensuring optimal allocation of resources across campaigns and channels.
· Creative Leadership
Lead and mentor a team of interns to curate, edit, and manage high-quality content that aligns with our brand and resonates with fans.
The Professional Profile
We are looking for a strategic thinker who balances creative flair with analytical rigor.
· Skilled in content creation, including short-form videos (Reels, TikTok) using Canva and CapCut
· Strong visual design sense and creative campaign development
· Experience in branding, including developing and maintaining brand identity
· Ability to create engaging, trend-driven content for K-pop audiences
· Strong social media management and community engagement skills
· Experience in user acquisition, performance marketing, and influencer partnerships
· Strategic thinker with a balance of creativity and analytical skills
· Strong data analysis and performance optimization capabilities
· Excellent stakeholder and cross-functional collaboration skills
· Solid business acumen aligned with growth and marketing objectives
· Skilled in digital marketing tools (social media, SEO/SEM, analytics, ASO)
· Passion for K-pop culture, digital trends, and community-driven platforms
Why Join Us?
This role offers the autonomy to lead a global project and shape the identity of a major Entertainment Info App. If you are ready to translate your passion for digital innovation into a professional career, we want to hear from you.
