Key Responsibilities
1.Adapt and localise brand materials (brand guidelines, product catalogues, videos, website content) for SEA markets; ensure content aligns with local language, cultural context, and business practices
2.Maintain consistency with corporate branding standards set by HQ
3.Coordinate marketing materials for exhibitions, distributor channels, and promotional activities
4.Source and manage local vendors — design agencies, printers, and translation suppliers
5.Track competitor branding activities and market trends across overseas markets
6.Maintain overseas social media channels and website content; ensure all updates are aligned with brand and communication guidelines
Requirements
1.Bachelor's degree in Marketing, Communications, Advertising, Design, or related disciplines
2.At least 5 years of relevant experience in branding, marketing, or advertising
3.Experience in B2B industries (e.g. building materials, construction, industrial products) is preferred
4.Prior exposure to international markets or localization work would be advantageous
5.Proficient in English (written and spoken); ability to read Chinese is an advantage for coordination with HQ materials
6.Singapore Citizens or Permanent Residents only
