Total 2 job vacancies by Experia Events Pte. Ltd.

The Marketing Manager is responsible for driving all marketing outreach to the target audiences for the conference and exhibition. If you are passionate about making a difference to businesses and events through impactful marketing programmes, join us to be part of the action for some of Singapore’s largest international events! In addition to a strong foundation in marketing, having a creative edge and design flair will be a valuable asset in this role, enabling you to create engaging, visually appealing campaigns:

This person shall be responsible for the following, including but not limited to:

• Proposing an overall marketing strategy that includes content plans, lead generation and acquisition campaigns for delegate sales.
• Managing the implementation of marketing tactics according to timeline drawn up for various marketing phases targeted at each identified audience segments.
• Identifying suitable marketing platforms, whether digital or physical (indoor/outdoor), with consideration of sustainability practices.
• Soliciting trade media partners who will help to strengthen the outreach to the industry.
• Managing appointed PR agency for in the development of marketing content in accordance with content plan, distribution on agreed digital and social media platforms including LinkedIn, EDMs and website, in tandem with the Conference Director/Manager.
• Managing media buys on agreed social media platforms that is complementary to marketing objectives.
• Measuring outputs and outcomes of planned marketing tactics, to drive finetuning of strategies for the next edition.
• Helping to manage the IT aspects of event registrations.

Requirements

• Degree holder is preferred or a minimum Diploma.
• At least 5 years of proven marketing experience.
• Adaptive, resourceful, and creative.
• Possess good planning, organisational and multi-tasking skills.

If you are passionate about making a difference to businesses and events through impactful marketing programmes, join us to be part of the action for some of Singapore’s largest international events! In addition to a strong foundation in marketing, having a creative edge and design flair will be a valuable asset in this role, enabling you to create engaging, visually appealing campaigns:

You will assist in:

• Planning and managing the implementation of marketing strategies and campaigns that draw exhibitors, trade visitors, delegates and media to the planned exhibitions and conferences.
• Implementing the full suite of traditional and digital marketing activities that includes above-the-line, below-the-line, social, digital, mobile, PR etc.
• Coordinating and collaborating across functions (internally and externally) for seamless delivery of marketing programmes.
• Soliciting trade media partners who will help to strengthen the outreach to the industry.
• Creating well-organised content drafts in various publishing formats – text, infographics, videos, etc.
• Conducting interviews, and producing content in written, image or video formats.
• Proofreading materials to be published.
• Updating website content.
• Uploading content on social media platforms, where required.

You are:

• Preferably Degree/Diploma in Marketing and/or Communications, Business Studies; with at least 1-2 years in content creation or digital marketing, with a portfolio of already published digital content assets.
• A strong communicator with excellent writing and editing skills, and attention to detail.
• Positive, problem-solving attitude, enthusiasm and excellent in multi-tasking and juggling tight deadlines.
• Always asking questions to understand, asking why-not to explore alternative ways that are more efficient, effective, creative etc.