Total 3 job vacancies by Digidations Pte. Ltd.

Job Overview

We are looking for a Digital Marketing Specialist who is strong on strategy and direction.

Campaign Strategy & Lead Generation

• Develop and own digiDations' digital marketing strategy across LinkedIn, paid media, and email; collaborate with the internal team to generate creative concepts for web channels and lead generation across all platforms

• Plan and brief campaign concepts, including content themes, messaging frameworks, and audience targeting for internal team executio

Tracking, Analytics & Reporting

• Set and track marketing KPIs including brand reach, engagement rate, lead quality, and pipeline contribution

• Analyse campaign performance and translate insights into clear, actionable improvements for the team

Brand & Content Strategy

• Define and maintain digiDations' brand voice and messaging positioning in the cybersecurity space

• Oversee LinkedIn channel strategy, content pillars, posting cadence, and audience growth

• Use AI tools to improve efficiency in areas such as content ideation, ad copy drafting, keyword research, and campaign analysis

• Stay updated on digital marketing trends, platform updates, and cybersecurity industry developments

SEO Support

• Conduct keyword research to support SEO and content planning

• Work with the team to optimize website pages and landing pages for search visibility

Cross-functional Collaboration

• Coordinate with the Sales team to align marketing output with go-to-market priorities

• Manage external agencies or vendors to ensure quality and brand consistency

• Work closely with the internal marketing team to improve campaign effectiveness and lead generation outcomes

• Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement

Job Requirements

• 3–6 years of experience in digital marketing with a track record of owning strategy
• Strong understanding of B2B marketing, demand generation, and LinkedIn as a business development channel
• Experience managing or overseeing campaigns on platforms such as Google Ads, Facebook, LinkedIn
• Proficient with campaign tracking and analytics tools such as Google Analytics, LinkedIn Campaign Manager, or HubSpot
• Comfortable working with cybersecurity or technical products and translating complex topics into compelling messaging

Key Responsibilities

• Identify, engage, and convert potential enterprise clients through digital channels -email, social media, webinars, and online campaigns
• Develop and lead prospect qualification and outreach, targeting new potential customers across relevant markets
• Partner with the Marketing and Sales teams to build effective sales campaigns and optimize lead generation across platforms
• Track and report on sales metrics, pipeline status, and conversion rates; deliver actionable insights to management for strategic decision-making
• Stay sharp on AI technology trends, cybersecurity developments, and competitor activity to position digiDations' solutions with confidence
• Leverage HubSpot to power the sales team, streamline pipeline management, and uncover new online channels to identify and engage prospective clients

Job Requirements

• 3–6 years of experience in B2B sales, digital sales, or business development - tech, SaaS, or cybersecurity strongly preferred
• Solid understanding of digital sales channels including LinkedIn outreach, email campaigns, and social media platforms
• Familiarity with APAC markets and a proven ability to navigate diverse business cultures across the region
• Self-starter with a results-driven mindset and the confidence to work independently in a fast-moving startup environment
• Proficient with CRM tools such as HubSpot or equivalent for pipeline tracking and reporting

Preferred Qualities

• Prior experience selling cybersecurity, AI, or enterprise technology solutions
• Comfortable using AI tools for sales productivity, prospecting, and outreach automation
• A collaborative team player who thrives working alongside Marketing and Technical teams

Key Responsibilities

• Identify, engage, and convert potential enterprise clients through digital channels including email, social media, webinars, and online campaigns
• Develop and lead prospect qualification and outreach by identifying and targeting new potential customers across relevant markets
• Collaborate with the Marketing and Sales teams to create effective sales campaigns and optimise lead generation across platforms
• Track and report on sales metrics, pipeline status, and conversion rates; provide insights to management for strategic decision-making
• Stay updated on AI technology trends, cybersecurity developments, and competitor offerings to effectively position digiDations' solutions
• Leverage HubSpot to empower the sales team, streamline pipeline management, and explore additional online channels to identify and engage prospective clients

Job Requirements

• 3–6 years of experience in B2B sales, digital sales, or business development — tech, SaaS, or cybersecurity preferred
• Strong understanding of digital sales channels including LinkedIn outreach, email campaigns, and other social media platforms
• Familiarity with APAC markets and the ability to navigate diverse business cultures across the region

• Self-motivated with a results-driven mindset and the ability to work independently in a startup environment

• Proficient with CRM tools such as HubSpot or equivalent for pipeline tracking and reporting

Preferred Qualities

• Prior experience selling cybersecurity, AI, or enterprise technology solutions
• Familiarity with AI tools for sales productivity, prospecting, and outreach automation
• Collaborative team player who works well with Marketing and Technical teams