Job Description & Requirements
Job Summary
Lead and manage digital marketing campaigns across Chinese digital platforms to drive brand engagement and customer acquisition through strategic content and advertising initiatives.
Responsibilities
- Plan and execute digital marketing campaigns on platforms such as WeChat, Xiaohongshu (RED), Douyin, and Weibo to engage target audiences effectively
- Manage social media accounts by developing content calendars and publishing schedules in Simplified Chinese
- Develop and implement content marketing strategies tailored to Chinese-speaking digital audiences
- Optimize digital advertising campaigns by tracking performance metrics and analyzing ROI to enhance effectiveness
- Collaborate with designers and content creators to produce compelling marketing materials aligned with campaign goals
- Monitor market trends and competitor activities within Chinese digital channels to inform strategy adjustments
- Manage partnerships with key opinion leaders (KOLs), influencers, and media platforms to amplify campaign reach
- Analyze digital analytics data and prepare detailed performance reports for management review
- Drive lead generation and customer acquisition through targeted digital marketing efforts
Required competencies and certifications
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Minimum 3 years of experience in digital marketing, with hands-on management of campaigns on WeChat, Xiaohongshu, Douyin, or Weibo
- Proficient in Chinese copywriting and content planning using Simplified Chinese
- Experienced in using digital advertising and analytics tools to optimize campaign performance
- Ability to independently manage end-to-end marketing campaigns
- Knowledgeable about the digital marketing landscape in Singapore and China
- Preferred competencies and qualifications
- Experience collaborating with KOLs and managing influencer marketing campaigns
- Skills in SEO/SEM and performance marketing techniques
- Basic knowledge of design or video editing
