Are you a foodie with a lens for detail and a knack for coordination? Chicken Pie Kitchen & Don Signature Crab is looking for a creative storyteller who can handle a camera as well as they handle a conversation.
We need someone to turn our signature dishes into viral content and ensure our brand is front-and-centre at every shopping mall we call home.
What You’ll Be Doing
1. Content Production (The "Creative" Side)
Shoot & Edit: Concept, film, and edit high-quality short-form videos (Reels, TikToks, Shorts) and mouth-watering photography.
Platform Management: Manage and grow our community across Instagram, Facebook, TikTok, Telegram, and Xiao Hong Shu (小红书).
Trend Spotting: Stay ahead of social media trends and "meme culture" to keep our brand relevant.
Copywriting: Write punchy, engaging captions in both English and Mandarin (where required).
2. Mall & Partner Liaison (The "Coordinator" Side)
Mall Marketing: Act as the main point of contact for Shopping Mall Management teams.
Visibility: Coordinate with malls to get our promotions featured on their digital directories, social media pages, and shopper apps.
Campaign Execution: Ensure all mall-specific marketing materials (posters, standees, digital assets) are delivered and displayed correctly.
Influencer Hosting: Coordinate and host foodies and influencers for media tastings.
*A strong network of influencers, media, and industry partners will be a bonus
Who We Are Looking For
The Visual Storyteller: You have a "good eye" for food styling and lighting. You know exactly how to capture the perfect cheese pull or a steaming hot pie.
The Tech-Savvy Editor: Proficient in video / photo editing and Adobe Creative Suite.
The Communicator: You are organised and professional when dealing with external partners and mall managements.
The Self-Starter: You don't wait for a script. You see a fresh batch of crabs or pies and you’re already hitting "Record."
Language: Bilingualism (English & Mandarin) is highly preferred to manage our Xiao Hong Shu presence and communicate with various partners.
Why Join Us?
Creative Freedom: Have a wild idea for a video? We’ll give you the kitchen (and the pie and crabs) to make it happen.
Direct Impact: See your work turn into "Sold Out" signs and long queues.
The Perks: Work in a vibrant F&B environment with plenty of opportunities to taste our latest innovations!
