Join the Bacha Coffee team
Great ideas start with coffee, Bacha Coffee starts with you. We are headquartered in Singapore with coffee rooms and boutiques in Europe and Asia currently. We are expanding aggressively to achieve a worldwide presence in the upcoming months...
Bacha Coffee specialises in 100% Arabica coffees and provides customers with a unique opportunity to travel the world through their cup by exploring harvests from over 30 of the most well-reputed coffee producing countries. Even our distinctive fine blended, fine-flavoured and naturally decaffeinated coffees are produced using only 100% Arabica beans to give coffee lovers the widest choice, without ever sacrificing quality or flavour.
The qualities that have made Bacha Coffee a legendary brand around the world also make us a great place to work: innovation, creativity, passion, and excellence.
Job Summary
This position supports both global and local platforms and involves the implementation of digital sales, marketing, and logistics strategies across all of Bacha Coffee’s online marketplaces globally.
The objectives include driving net sales while maintaining luxury market positioning. This role requires understanding of online marketplace platforms, branding, digital marketing, performance marketing, and knowledge of online luxury retail and digital platforms.
Primary Relationships
The position reports to the eCommerce Manager.
Within the organisation, this position will assist with the conception of campaigns, and management of online marketplaces, and has primary working relationships with the Design, Public Relations, Marketing, Social, Operations, Finance, IT and Warehouse teams, as well as staff with similar roles within partner and franchise organisations.
Outside the organisation, the position coordinates primarily with vendors and service providers (enablers, advertising etc.) as well as partners (franchisees and subsidiaries) and customers from online marketplaces.
Responsibilities
Marketplace Management
Work closely with marketplace agencies to drive sales performance, content optimisation, and advertising efficiency across Amazon, Lazada, and Tmall stores.
Set clear KPIs for third parties and agencies, monitor agency performance, and ensure timely delivery of campaigns, reports, and optimisations.
Provide strategic direction to agencies based on business priorities and market insights.
Manage and optimise marketplace storefronts to drive brand storytelling and product discover
Sales & Performance Growth
Monitor daily and weekly marketplace performance (sales, traffic, conversion, ROI) and analyse data to identify growth opportunities and implement strategies to improve performance.
Plan and manage marketplace advertising strategies, including campaign structure, targeting, and budgets, while monitoring ROAS and optimising performance across all platforms.
Assist in the development and implementation of creative marketing plans aligned with the corporate strategy and brand image, across multiple marketplace platforms.
Collaborate closely with internal and external teams including design, marketing, Public Relations, social, to develop and implement marketplace related collaterals and plans.
Manage project timelines of each marketplace campaign and new marketplace launches
Ensuring marketing standards in each marketplace are adhered to and that marketing/design guidelines are respected by partners and marketplaces
Operations
Support end-to-end inventory planning, including stock forecasting, placing replenishment orders, and coordinating closely with the Operations/Warehouse teams to ensure timely fulfilment and healthy stock levels across all marketplaces
Manage safety stock levels for peak sale periods (11.11, 12.12, Prime Day, etc.) to avoid OOS and overselling.
Assist in shipment tracking to ensure flow in self-run marketplaces
Conduct regular stock reconciliations between marketplace portals and internal systems to ensure accurate listings and availability. Stay updated, and sharing market trends, best practices and innovations, proposing ideas and initiatives and new marketplace potentials
Reporting
KPIs
Qualifications
Bachelor degree in Business, Marketing, eCommerce or a related field
At least 3 – 4 years of proven experience in marketplace management, with track record of success in driving gross merchandise value GMV growth.
Exposure to inventory management, forecasting, and fulfilment coordination.
Strong communication and interpersonal skills, with excellent command of English. Proficiency in a second language is preferred.
Meticulous, adaptable, creative thinker who can work independently in a fast-paced environment, managing multiple projects simultaneously
Understanding of online marketplace platforms such as Amazon, Tmall, Lazada etc., including tools, technologies and best practices.
Results-driven and able to work under pressure
Experience working in the luxury industry would be a plus
Understanding of Content Management Systems (CMS)
Outstanding problem-solving skills and the ability to troubleshoot website issues in a fast-paced environment
Strong time and project management skills with the ability to multi-task
