Job Description:
Our client is a global multi-national cloud leader that provides a software-defined cloud platform that consolidates compute, storage, and networking into a unified system. They are strengthening their regional digital marketing team and are looking for a SEO & Web Content Specialist, working with Global Web & Creative team as well as APAC Marketing teams, the primary responsibility for this position includes web authoring and web content localization. The role will also be tasked with performing general site maintenance while ensuring that the APJ websites comply with corporate branding guidelines.
Job Responsibilities
- Ensure smooth delivery and shorten lead time of global web projects to APJ countries
- Build strong rapport with global web, regional & APJ field marketing teams in ensuring consistency for local APJ country website
- Optimize the APJ websites (including 2-byte countries) for organic search, including Google SEO, and Baidu SEO.
- Continuously work on improving the user experience (UX) on the website
- Continue to evolve, enhance, and perform A/B testing to position the website as a strong contributor for lead generation.
- Support country teams with landing page requirements and integration with events management tool.
- Ensuring that analytics codes are implemented for campaign tracking, retargeting, ABM, etc.
- Ensure APJ Website comply to corporate branding and other compliance guidelines such as GDPR and China PIPL.
- Regular cadence of reporting on website traffic performance, load time, and campaign performance.
The Candidate
You are committed to keeping APJ websites updated while ensuring a great user experience. You have a keen eye to detail and will work relentlessly with the global web team and local marketing teams to resolve website issues. You are creative and will drive initiatives to enhance user experience on the websites, and position it to be a strong lead generation engine. Working for a fast-paced tech startup excites you; you want to have the opportunity to own the regional website strategy and execution. You are a team player and love working with smart creative and motivated people.
Job Requirements
- Bachelor's degree or higher
- Experience with working with creative designer for web layout and production.
- Proficiency in HTML/HTML5, JQuery, CSS/CSS3, XML HTML and JavaScript is advantageous for supporting web development and optimization tasks.
- Solid knowledge of LLM SEO Optimization, SEO, keyword research and Google/ Adobe Analytics Experience in web analytics reporting.
- Hands on experience with CMS platforms such Adobe Experience Manager.
- Familiarity in various browser compatibility and testing.
- Experience with web content management and web project management.
- Expertise in collaborating tools like Trello, JIRA, Confluence, etc.
- Knowledge of JavaScript design patterns, JavaScript library is an advantage.
- Experience with cloud computing platform such as AWS, Azure, and Aliyun is an advantage.
- Strong Problem-solving skills
- Strong organizational skills and keen attention to detail.
- Proactive in keeping up with new techniques and design patterns, but also fluent in current web best practices and standards.
