The Role
You are the engine of For Youth’s content output. You produce video and static yourself - and you coordinate the KOLs, agencies, and internal contributors who produce alongside you. Your job is volume at a standard worth watching. You deliver content from three sources, and you own the output of all three:
Yourself - shooting, editing, designing, scripting.
KOLs, creators, founders, scientists - briefing, coordinating, reviewing.
Agencies and freelancers - videographers, editors, designers you direct.
Some weeks the mix is 70% you, 30% others. Other weeks it inverts. Either way, the calendar fills and the quality holds. Consistently.
What Does Great Look Like?
Lead end-to-end content production - you're the engine behind weekly output across video and static. Some weeks you shoot and edit yourself. Other weeks you brief and direct videographers, editors, or talent. Either way, the output is your responsibility.
Produce 4-5 pieces per week, consistently across video and static - with taste and a strong design intuition, consistently, without being chased or micromanaged.
Plan and manage the pipeline 2-4 weeks ahead - calendar is maintained, shoots are booked, talent is briefed, and nothing goes out half-baked because it was left too late. You manage and brief talent (KOLs, founders, scientists, and creators) clearly, prep them properly, and get what you need out of every session.
Help develop recurring formats and content series - we have strong ideas. You help shape what these become and own the production pipeline once they're built.
Own content publishing for now - scheduling and posting across Instagram and TikTok. You'll brief in a junior sooner than later, but staying close to how content lands makes you sharper.
Report fortnightly on performance - what worked, what didn't, what's next.
What You'll Bring
Strong balance of executional ability and creativity.
You produce at volume without losing quality. Consistency is a skill. You have it.
You shoot and edit fluently. CapCut, DaVinci - whatever the tool, you know it inside out.
You have a strong design eye. You understand hierarchy, typography, and when something looks off. Figma or Canva at a template level is enough.
You understand how content spreads. Hooks, retention curves, format mechanics, storytelling. You've grown something and you can explain why it grew.
You write sharp copy. A great script and a great caption are the same skill - economy of language, strong hook, clear point of view. You do both.
You move fast. Trend spotted on Monday, asset live by Wednesday. That's normal, not stressful.
You use Ai to augment your output and quality level like a pro.
You're a collaborator, not an order-taker. You can take a half-formed idea and turn it into a format with legs. You push back when something isn't right.
You'll Thrive Here If...
You have 4+ years relevant experience
You're energised by making things, not talking about making things
You find a blank brief exciting rather than paralysing
You’re a true storyteller inside out and know how to adapt that skill to different formats
You want to build something from the inside, not maintain something that already exists
You're comfortable holding a high visual standard with attention to detail, and a high output volume at the same time
What We're Not Looking For
A social media manager who happens to make a bit of content
An amazing strategist who is not a ‘maker’
Someone who needs a fully-formed brief to get started
A video specialist who can't produce static - or vice versa
Someone whose best work comes out once a month
The Details
Singapore (hybrid) Role
Singaporean Citizens and PRs only
Reports to Head of Growth / Co-Founder
Start date asap
English language mastery is essential for this role.
How to Apply
We care less about your job title and more about what you've actually made. Show us your work - video and static - and tell us about it.
Your portfolio or samples - video and static work, ideally with context on performance
Show us something you made that performed well - and tell us exactly what you did to make that happen.
Tell us about a few brands whose content you admire and why
Your CV or Linkedin Profile
