Role Overview
As the company’s first dedicated marketing and commercial hire, the Marketing Manager, China Market &E-Commerce will lead and coordinate the company’s China go-to-market planning and serve as its strategic bridge into the Greater China market — a highly developed e-commerce and social-commerce ecosystem — while contributing to brand and growth initiatives across wider Asian and selected international markets.
This is a market-facing role with both strategic and hands-on responsibilities. It requires native-level Mandarin, strong cultural fluency, and practical experience working with China-based manufacturing, supplier, platform, and channel partners. The role also requires proven experience in Asian cross-border marketing, China e-commerce and social-commerce platforms, creator/KOL partnerships, and AI-enabled marketing operations.
Key Responsibilities
China Market Strategy & E-Commerce Growth (approx. 60%)
• Own the China market-entry strategy end-to-end —positioning, channel architecture, pricing, and launch sequencing —establishing Neró Lux as a premium hygiene brand in the Greater China market.
• Build and lead the company's cross-border and domestic e-commerce strategy across China's major e-commerce and social-commerce platforms (e.g. Tmall, Douyin, Xiaohongshu).
• Design and direct China creator and livestream-commerce partnerships — with disciplined briefing, measurement, and return-on-spend analysis — leveraging China-specific creator and live-selling ecosystems.
• Provide strategic market intelligence on Chinese consumer trends, competitive positioning, pricing, and partnership opportunities to guide product and commercial decisions.
• Identify and develop high-value channel, distribution, and platform partnerships across Greater China.
• Lead the China go-to-market roadmap and serve as the company's strategic interface to the market — the capability around which this role is built.
China Commercial Negotiation & Supplier-Network Development (approx.15%)
• Coordinate commercially in Mandarin with China-based manufacturers, suppliers, component vendors, OEM/ODM partners, and channel partners, securing favourable commercial terms and resolving high-stakes issues through direct Mandarin-language engagement.
• Build and maintain the company’s China supplier and partner network to support product-line growth, drawing on existing China relationships, market knowledge, and platform-specific commercial requirements.
• Translate first-hand China market, supplier, and platform insights into commercial advantage on cost, quality, speed-to-market, and launch execution.
Global Brand & Growth Strategy (approx. 15%)
• Support brand positioning, content direction, creator-led campaigns, and full-funnel growth strategy across Singapore, Southeast Asia, and selected international markets, ensuring the China market strategy fits the company’s wider premium brand direction.
• Use AI-enabled tooling to support competitive research, content production, publishing workflows, and campaign optimisation, helping the team scale efficiently ahead of future headcount growth.
• Track and report key growth metrics including acquisition cost, conversion performance, creator campaign ROI, attribution, and customer engagement, providing data-driven input for commercial decision-making.
Commercial Strategy & Reporting (approx. 10%)
• Manage the China market and e-commerce marketing budget, tracking campaign spend, platform performance, creator/KOL ROI, and return on marketing investment.
• Support the development of scalable commercial processes, including campaign reporting templates, platform performance tracking, supplier coordination workflows, and market intelligence updates.
• Support fundraising with investor-facing materials, growth narratives, and China market data.
Required Qualifications & Experience
• 5+ years of progressive marketing, e-commerce and business development experience in Asian cross-border markets, with at least 2years in a leadership or project lead role.
• Demonstrated success establishing brand, content, and commercial functions in a greenfield or early-stage setting, including market entry across Greater China and Southeast Asia.
• Native-level Mandarin and full professional English proficiency, with proven experience leading commercial negotiations and partnerships with China-based manufacturers, suppliers, and channel partners.
• Deep, hands-on command of China's major e-commerce and social-commerce platforms (e.g. Tmall, Douyin, Xiaohongshu), including creator and livestream-commerce partnerships with disciplined measurement.
• Experience deploying AI-enabled marketing automation and operations tooling.
• Proven track record of growing brand communities and social channels, with demonstrable month-on-month growth.
• Experience owning a marketing budget end-to-end, accountable for spend and return.
• Bachelor’s degree in Communications, Media, Marketing, Business, E-Commerce, or a related field; master’s degree in a relevant field is preferred.
• Prior professional experience in Singapore's business environment preferred.
