Develop and execute marketing and publicity strategies to enhance the visibility of programmes, events, and initiatives across digital platforms.
Create and manage engaging content (e.g. social media posts, short-form videos, visuals, captions, copywriting, campaign materials) aligned with institutional branding and target audience needs.
Digitally design engaging images aligned with the target audience's needs.
Support branding initiatives by ensuring consistency in visual identity, messaging, and storytelling across all communication channels.
Plan, coordinate, support, and execute marketing campaigns and key events (e.g. hackathons, industry fairs, workshops), including on-ground publicity and stakeholder engagement.
Capture and produce high-quality visual content through phone and camera photography/videography to support real-time and post-event publicity.
Track, analyse, and report performance metrics, and optimise campaigns using data-driven insights and platform analytics tools.
Qualification in suitable disciplines, including Marketing, Communication Design, Digital Content Creation, Mass Communication, Mass Media, or Technical Sales & Marketing major
Domain skills in branding, social media marketing, designing, content creation, publicity, event management, communication, and photography.
Familiarity with media tools (e.g., Canva, CapCut, Adobe Photoshop, Meta Business Suite, Midjourney, TikTok analytics) is preferred.
Proven track record or portfolio in photography or design work.
Strong entrepreneurial and growth mindsets.
Strong written and verbal communication skills.
Effective presentation skills.
Good interpersonal skills with the ability to collaborate across teams.
Analytical thinking with attention to detail.
Able to manage multiple priorities and meet deadlines.
Positive attitude and willingness to learn.
Able to work independently with minimal supervision when required.
