Top Tech MNC
The Opportunity
- Adecco is partnering our client, one of the world's largest tech organizations
- We are looking for a Marketing Program Manager
- The role will start out as a contract
- Candidates who are immediately available/ able to start work within short notice will be preferred
The Talent
- 5-8 years of relevant experience, ideally with Go To Market (GTM), Growth Marketing & Program Management, etc
- Tech, Media and/or Entertainment industry experience would be preferred
- Cross-Functional Coordination: Navigating complex cross-functional roadmaps and aligning stakeholders across different time zones.
- Stakeholder Management: Influencing global leadership to prioritize specific regional needs in a resource-constrained environment.
- Lifecycle Marketing Operations: Practical knowledge of E2E churn-prevention tactics and CRM/Retention toolsets.
- Strategic Prioritization: Ability to identify critical trade-offs and manage scope to meet tight deadlines.
Job Description
- Act as a subject matter expert on product(s) or feature(s) to partners across teams to provide input in the product and feature development process, drive market analysis, and predict and provide insights on industry trends on product development and marketing.
- Drive the meetings to develop marketing plans for regional or functional marketing teams, review the overall portfolio and characteristics, prioritize marketing goals, and define positioning plans to identify and engage the target audience.
- Drive the framework development and rollout of strategies for product marketing content across channels. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, as a key contributor.
- Validate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), as a key contributor.
- Use subject matter expertise in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
- Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
- Drive product brand positioning, value propositions, and messaging strategy using voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).
- Independently create marketing content to ensure that positioning of the product is aligned with the product strategy, drive efforts to iterate the content and design along with cross-functional teams based on content standards, styles, and format, and drive collaboration with the production team to publish the final marketing content for one or more teams.
- Independently determine research needs, scope, manage, and guide user research by leveraging internal and external research partners.
- Drive and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results.
- Drive evaluation and analysis of campaign performance for optimization, determine channels for reaching and engaging users, and drive integrated channels to meet targets
Next Step
- Prepare your updated resume
- Send your resume to Xinyang.liu@Adecco.com
- All shortlisted candidates will be contacted
Liu XinYang
EA Licence Number: 91C2918
Personnel Registration Number: R1988872
Liu Xinyang
Direct Line: +65 6697 7868
EA License No: 91C2918
Personnel Registration Number: R1988872
