Solid Learning, Fuzzy Career Path Here
It's a decent place to work, especially if you're new to the marketing industry. You get to learn a lot, but don't expect a super clear path for climbing the ladder. Good team though.
I've learned a ton about brand innovation working on diverse client projects. The team in the New York City office is really supportive, and you get hands-on experience as a Brand Strategist. It's a solid mid-sized agency for getting your foot in the door.
Career growth for strategists feels a bit unclear. There aren't many defined steps for advancement, so it's tough to see a clear path up the ladder. You pretty much have to ask for new challenges; they don't always come to you.
Management should really work on creating more structured career paths and mentorship programs, especially for Brand Strategist roles. Make advancement criteria more transparent so people know what to aim for.