Key Responsibilities:
1. Digital Marketing Strategy
• Develop and implement comprehensive digital marketing strategies to enhance brand visibility, generate leads, and increase customer engagement.
• Conduct market research to identify target audiences, industry trends, and competitors' activities.
• Plan and execute digital marketing campaigns across various channels, including social media, email marketing, content marketing, SEO, and paid advertising.
• Monitor and analyze campaign performance metrics, provide regular reports, and make data-driven recommendations for optimization.
2. Lead Generation and Conversion
• Identify and pursue new business opportunities through lead generation activities, including website optimization, landing page creation, and lead nurturing campaigns, email campaigns, online advertising, and content marketing.
• Implement lead nurturing strategies to convert prospects into customers, including email marketing automation, personalized messaging, and targeted campaigns.
• Work closely with the sales team to ensure a seamless transition of leads and optimize the sales funnel.
3. Content Creation and Management
• Develop compelling and relevant content for various marketing channels, including website, blog, social media, email campaigns, and advertisements.
• Collaborate with the design team to create visually appealing and shareable graphics, videos, and infographics.
• Manage content distribution across various channels and optimize content for search engine visibility.
4. Business Development
• Identify and pursue opportunities for business growth, including partnerships, strategic alliances, and collaborations.
• Conduct market research and competitor analysis to identify potential clients and industry trends.
• Attend industry events, conferences, and networking opportunities to build relationships with key stakeholders and promote the company's services.
5. Relationship Building and Client Management
• Establish and nurture relationships with potential clients, industry influencers, and key decision-makers.
• Conduct meetings, presentations, and demonstrations to showcase the company's capabilities and offerings.
• Provide exceptional customer service and support to clients, addressing their queries and concerns promptly.