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The Head of Branding and Communications (BCD) will be responsible for developing and implementing brand strategies to increase brand awareness about UNIRAZAK and market share. This includes managing all internal and external communications, overseeing the creation of marketing materials, and ensuring that all communications align with our brand identity. He/She will also be responsible for monitoring market trends, overseeing social media strategies, and managing our public relations efforts. This role requires a strategic thinker with strong leadership skills and a deep understanding of brand development and communication strategies.
ACCOUNTABILITIES
1. Compile, develop and execute UNIRAZAK's branding plan, in line with the business strategy as decided and communicated by the management;
2. Setup, update and monitor the approved calendar of events;
3. Design and co-ordinate media campaigns, advertising and all kind of PR visibility on print, online and social media;
4. Responsible for the design and production of media content;
5. Participate in the planning of external and internal events, conferences and fairs and coordinate as directed by the management;
6. Procure all PR and brand related items and materials for UNIRAZAK's events;
7. Be involved and collaborate on all initiatives related to UNIRAZAK's Business Development, PR and Corporate Social Responsibility;
8. Conduct marketing research to support any required project and keep updated with latest current trends and guidelines;
9. Upkeep of UNIRAZAK homepage and other social media pages.
OTHER DUTIES
To carry out such other duties that may be assigned to you from time to time by the immediate superior or designated representative on behalf of Universiti Tun Abdul Razak.
REQUIREMENTS
Perks & Benefits
Universiti Tun Abdul Razak (UNIRAZAK) was established on 18 December 1997 and is one of the first private universities in Malaysia. UNIRAZAK is wholly-owned by Yayasan Pelaburan Bumiputra, which also owns Permodalan Nasional Berhad (PNB). The University is under the leadership and guidance of our esteemed Pro-Chancellor, YBhg. Dato’ Mohamed Nizam Abdul Razak.
UNIRAZAK is known for its coveted degrees which were jointly-developed in partnership with globally renowned professional bodies. This unique approach enabled its students to obtain dual qualifications; a degree and accreditation by professional bodies relevant to their chosen fields be they in accounting, management, taxation and Islamic banking & finance.
To date, UNIRAZAK’s programme partners include CPA Australia, Chartered Management Institute of United Kingdom (CMI), Malaysian Association of Tax Accountants (MATA), Chartered Tax Institute of Malaysia (CTIM), Islamic Banking and Finance Institute Malaysia (IBFIM), Malaysian Institute of Insurance (MII) and others. Today, UNIRAZAK is firmly established as ‘Kuala Lumpur’s Premier School of Business, Government & Education’.
UNIRAZAK meets the highest standards for tertiary education and has been awarded MSC-status and SIRIM certification ISO 9001:2000. In 2017, UNIRAZAK achieved a 4-star rating for MYRA and was bestowed the Ministry of Education’s Grand Award for ‘Entrepreneurial Private University of the Year’ in 2015. In 2020, UNIRAZAK was awarded with a 5-star rating under the Emerging University category by the Ministry of Higher Education for SETARA 2018/19.
We are an established, award-winning Storytelling Agency located in Bandar Utama, Petaling Jaya, Selangor. Recently awarded agency for Best Agency Culture, GO is on the search for top calibre professionals to join our dynamic team of operators - could it be you? Drop us a line and let's catch up for a coffee and a chat.
ROLE DESCRIPTION
The Social Media Manager is responsible for generating unique and engaging content (text and video) to share with followers, as well as managing posts and responding to the queries or comments of followers on social media platforms. You will assist in cohesively managing our client's image in order to achieve marketing goals.
You are expected to remain current on social media and online/digital trends and technologies. Your communication skills should be excellent, meaning you can communicate our client's views creatively and innovatively. You should manage our clients social media with a goal of customer engagement and high levels of web traffic.
RESPONSIBILITIES
JOB REQUIREMENTS
If you have that fiery cili padi passion to be the best, if you thrive in an environment where your opinions are valued, your ideas are treasured and your accomplishments are not only celebrated, but rewarded, we’d love to hear from you!
Perks & Benefits
GO Communications prides itself as being among the top PR and communications agencies in Malaysia, as attested by our clients and the media and business communities at large. Our edge is in our unique beyond-the-box approach to media relations, as well as traditional and digital public relations. How we do this is simple - we realise each brand is unique in itself and a one-size-fits-all approach to traditional and digital PR certainly does not apply in today’s complex market.
With the synergy of dedicated client servicing, digital and editorial teams, we tailor each campaign and initiative to meet each brand’s objectives to ultimately deliver calculable results. GO Communications draws on a rich heritage and legacy, producing some notable campaigns including placing the Singapore Girl (now an icon!) in the famous Madame Tussauds wax museum in London, rebranding the Malaysian state of Sarawak and establishing the first ever children’s Board of Directors for Thistle Port Dickson to improve the resort’s offering to families, possibly an industry first! In 2016, GO initiated and spearheaded Million Dollar Feet, an annual campaign which combs the country to find the best football talents aged 11 to 16, giving them a chance to potentially play for one of Europe’s big football clubs.
GO Communications has been recognised with numerous awards along the way, including, among others, Malaysia’s Best PR Agency for four consecutive years by A+M Magazine, Campaign Asia’s GOLD Award and the Golden Bull Award 2017 for successful SMEs. GO Communications serves as the headquarters of the GO Group, Asia’s largest independent PR network with partners and affiliated agencies in Thailand, China, Indonesia, Vietnam, Cambodia, Singapore, Japan, India, Sri Lanka, Laos, Hong Kong and Macau.
For further information, check out our website at www.gocomm.com.my.
Why join us?
As you can see, we’ve been really busy and on the GO. Moving into 2023, we’re looking for top talent to join our team of superstars to climb higher and GO further.
If you are a GO-getter and have that fiery cili padi passion to be the best; if you appreciate a “work hard, play hard” culture which promotes a work-life balance; if you thrive in an environment where your opinions are valued, your ideas are treasured and your accomplishments are not only celebrated, but rewarded, then we look forward to hearing from you. Go on, GO for it!
我們是一家屢獲殊榮的說故事機構,位於雪蘭莪州八打靈再也萬達鎮。最近榮獲最佳代理商文化獎的 GO 正在尋找頂尖的專業人士加入我們充滿活力的營運團隊 - 你會是嗎?請給我們留言,讓我們喝杯咖啡聊聊天。
角色描述
社群媒體經理負責產生獨特且引人入勝的內容(文字和影片)以與追蹤者分享,以及管理貼文並回覆追蹤者在社群媒體平台上的查詢或評論。您將協助統一管理我們客戶的形象,以實現行銷目標。
您應該了解社交媒體和線上/數位趨勢和技術的最新動態。您的溝通技巧應該出色,這意味著您可以創造性地、創新地傳達客戶的觀點。您應該以客戶參與和高水準網路流量為目標來管理我們客戶的社交媒體。
責任
工作要求
如果您有成為最好的人的熾熱熱情,如果您在一個重視您的意見、珍惜您的想法、您的成就不僅受到慶祝而且得到獎勵的環境中茁壯成長,我們很樂意收到您的來信!
津貼和福利
GO Communications prides itself as being among the top PR and communications agencies in Malaysia, as attested by our clients and the media and business communities at large. Our edge is in our unique beyond-the-box approach to media relations, as well as traditional and digital public relations. How we do this is simple - we realise each brand is unique in itself and a one-size-fits-all approach to traditional and digital PR certainly does not apply in today’s complex market.
With the synergy of dedicated client servicing, digital and editorial teams, we tailor each campaign and initiative to meet each brand’s objectives to ultimately deliver calculable results. GO Communications draws on a rich heritage and legacy, producing some notable campaigns including placing the Singapore Girl (now an icon!) in the famous Madame Tussauds wax museum in London, rebranding the Malaysian state of Sarawak and establishing the first ever children’s Board of Directors for Thistle Port Dickson to improve the resort’s offering to families, possibly an industry first! In 2016, GO initiated and spearheaded Million Dollar Feet, an annual campaign which combs the country to find the best football talents aged 11 to 16, giving them a chance to potentially play for one of Europe’s big football clubs.
GO Communications has been recognised with numerous awards along the way, including, among others, Malaysia’s Best PR Agency for four consecutive years by A+M Magazine, Campaign Asia’s GOLD Award and the Golden Bull Award 2017 for successful SMEs. GO Communications serves as the headquarters of the GO Group, Asia’s largest independent PR network with partners and affiliated agencies in Thailand, China, Indonesia, Vietnam, Cambodia, Singapore, Japan, India, Sri Lanka, Laos, Hong Kong and Macau.
For further information, check out our website at www.gocomm.com.my.
Why join us?
As you can see, we’ve been really busy and on the GO. Moving into 2023, we’re looking for top talent to join our team of superstars to climb higher and GO further.
If you are a GO-getter and have that fiery cili padi passion to be the best; if you appreciate a “work hard, play hard” culture which promotes a work-life balance; if you thrive in an environment where your opinions are valued, your ideas are treasured and your accomplishments are not only celebrated, but rewarded, then we look forward to hearing from you. Go on, GO for it!