Assistant Manager, Public Relations & Media
Full-time
Senior Executive
1 month ago
Job Description:Implement effective campaigns and strategies for key launches, including pitching of stories. This may include public communication pl.....
Job Description:
- Implement effective campaigns and strategies for key launches, including pitching of stories. This may include public communication plan linked to business initiatives
- Manage media queries and interview requests, including managing incidents and sensitive issues, jointly with team lead and respective business units to promote or protect the reputation of the Organization. For instance, drafting of holding statements, FAQ and briefing documents.
- Liaise and engage with internal stakeholders, including Top Executives, to identify and address their media and communications needs with the appropriate initiatives.
- Foster relationships with key media contacts and influencers to drive and influence media coverage and exposure
- Ability to manage agencies to drive business outcomes.
- Support the development or enhancement of the issues and crisis preparedness / management framework
- Build corporate brand through award submissions and create publicity opportunities through award wins
- Lead in PR monitoring and measurement including measuring and tracking the value of and return on PR and communication initiatives. Monitor, analyse and communicate PR measurement
- Support the enhancement of corporate communication guidelines and ensure good corporate governance and tone of voice for assets developed for business groups. This could include assets and activities such as spokesperson and/or media training, collaterals, events, speeches, presentations, and digital assets
Job Requirements:
- Candidate must possess at least a Degree in Mass Communications/Public Relations/Journalism or equivalent.
- At least 3 year(s) of working experience in the related field is required for this position.
- Excellent command of both verbal and written in English & Mandarin language are essential.
- Familiar with design software – Adobe, Illustrator.
- Enthusiastic and dynamic with strong people management & decision-making skills and ability to work on own initiative.
- Good communications, negotiations, presentations and strong analytical skills.
- Strong media contacts across all media platform and good rapport with media partners.
- Able to work in fast pace.
LBS Bina Group Berhad (“LBS”), is a Malaysian public-listed company, and recognized developer with a vision for building and inspiring delightful spaces, is a renowned township developer that has amassed numerous awards through their various developments. By placing people at the heart of their approach, LBS has been building and shaping the nation’s landscape for over 30 years while continuing to meet the market demands for quality and affordable homes. The continued success of LBS is attributed to the leadership of Executive Chairman, Tan Sri Lim Hock San. In recognition of his leadership, Tan Sri Lim was named as the Property Man of the Year by Malaysia Property Award (formerly known as FIABCI Malaysia Property Awards of Distinction or FIABCI Malaysia Awards of Distinction) in 2018, which is the gold standard for developers in the real estate industry. Further recognition received was the “Oscar Award” in the property fraternity. The award was in recognition of Tan Sri Lim’s perseverance and resilience over time within the industry, excellent demonstration of strong leadership, deep industry knowledge and impeccable values of integrity and responsibility. To date, LBS with vast land banks spread across Malaysia, will continue to grow in stature and strength, through replicating successful townships such as Bandar Saujana Putra to other parts of Selangor including KITA @ Cybersouth in Dengkil, LBS Alam Perdana in Bandar Puncak Alam and so on. Beyond property development, LBS is also venturing into retail management, hospitality and tourism.
